Last year, a digital media trends survey of 2000+ US consumers found that 69% of respondents subscribed to at least one streaming video service. With COVID-19 forcing people to stay indoors, media consumption seems to have got a rocket thrust. Netflix's docuseries Tiger King grabbed the attention of 34 million US viewers in the first ten days of its release. Americans are already spending 12 hours each day on various media platforms, and three-fourths of the consumers are expanding their options with streaming subscriptions and TV-connected devices. Content creators are helping people stay indoors. Behind the scenes, this growth is fueled by whirlwind technological advancements and a better, more intimate understanding of the consumer.