media & publishing

Thrive in today’s New Media Age

Media and publishing businesses are moving beyond digital transformation toward intelligent, agentic operations across the value chain. Nagarro helps media, advertising, and publishing organizations become future-ready by combining deep industry expertise, next-gen engineering, and AI-led innovation with intelligent automation, agentic workflows, cloud-native platforms, and data-driven insights. Together, we reimagine how content is created, produced, distributed, monetized, and experienced. We can enable faster execution, smarter decisions, scalable growth, and more meaningful audience engagement.

IBC 2026

Meet Nagarro at booth 14.A52 in the Future Tech Zone at RAI Amsterdam to explore how to scale AI beyond pilots, simplify fragmented workflows, modernize media operations, or build intelligent platforms for content and advertising.

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Nagarro partners with AudienceProject

Nagarro and AudienceProject, a leading provider of audience measurement and data solutions, have announced a strategic partnership aimed at reshaping the landscape of audience measurement and data analytics to meet the evolving demands of the market.
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Helping to serve 3 million ads per second

Redesign and development of Adform's new ad-tech platform and maintenance of their Salesforce solution.
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Coffee table book: Navigating media through time and technology

Explore our encapsulation of insightful success stories, white papers, and articles as we pave the way for the next chapter in media evolution.
Check it out!

Your guide to configurable UI using reusable components in OTT applications

The whitepaper aims to address the challenges of faster time to market and evolving consumer needs by leveraging reusable components for different OTT providers.
Download white paper

IBC 2025

IBC 2025 showcased Nagarro’s evolution, aligned with industry demands. Our media offerings demonstrated practical, scalable solutions, brought to life through 17 refined accelerators across the end-to-end media value chain.

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IBC 2026

Meet Nagarro at booth 14.A52 in the Future Tech Zone at RAI Amsterdam to explore how to scale AI beyond pilots, simplify fragmented workflows, modernize media operations, or build intelligent platforms for content and advertising.

Know more

Nagarro partners with AudienceProject

Nagarro and AudienceProject, a leading provider of audience measurement and data solutions, have announced a strategic partnership aimed at reshaping the landscape of audience measurement and data analytics to meet the evolving demands of the market.
Know more

Helping to serve 3 million ads per second

Redesign and development of Adform's new ad-tech platform and maintenance of their Salesforce solution.
Know more

Coffee table book: Navigating media through time and technology

Explore our encapsulation of insightful success stories, white papers, and articles as we pave the way for the next chapter in media evolution.
Check it out!

Your guide to configurable UI using reusable components in OTT applications

The whitepaper aims to address the challenges of faster time to market and evolving consumer needs by leveraging reusable components for different OTT providers.
Download white paper

IBC 2025

IBC 2025 showcased Nagarro’s evolution, aligned with industry demands. Our media offerings demonstrated practical, scalable solutions, brought to life through 17 refined accelerators across the end-to-end media value chain.

Know more

What we do

Media

Automated Media Production

Studios, production houses, content creators, and media organizations can modernize content production with AI, cloud-native platforms, and data-driven workflows. We help accelerate production, localization, media asset management, post-production, and distribution.

Intelligent Video Experience

Intelligent Video Experience helps broadcasters, OTT platforms, and media distributors transform content delivery, audience engagement, and monetization through AI-driven personalization, content intelligence, platform engineering, distribution optimization, and operational automation.

Connected Entertainment Experience

Live event operators, cinemas, and venues deliver seamless fan experiences, unlock new revenue opportunities, and improve operations by unifying AI, data, and digital technologies across the entertainment lifecycle.

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Adtech

Supply Side Monetization

Activate audience intelligence, automate monetization operations, and unlock higher yield through AI-powered forecasting, pricing, campaign optimization, measurement, and revenue assurance. We help create a scalable foundation for sustainable advertising growth.

Demand Ecosystem Integration

Nagarro helps brands, agencies, and advertisers unify audience data, campaign planning, creative workflows, media execution, and performance optimization through AI-powered automation, enabling improved targeting, greater efficiency, creative activation, faster campaign delivery, and stronger marketing ROI.

Retail Media Network

Connected Retail Media helps retailers and commerce businesses unlock new revenue by unifying commerce, customer data, advertising, and measurement. Through retail media engineering, AI-driven planning, campaign orchestration, audience intelligence, and revenue optimization, Nagarro enables scalable monetization, personalized experiences, and more efficient, data-driven operations.

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Publishing

Digital Newsroom Experience

Digital News Experience helps publishers modernize newsrooms with AI-driven automation, intelligent content operations, and real-time publishing. It streamlines workflows from content creation to monetization, enabling faster publishing, higher quality, greater efficiency, and sustainable audience and revenue growth.

Automated E2E Publishing

Automated E2E Publishing connects the publishing lifecycle through agentic AI, automation, and predictive intelligence. It accelerates publishing, improves efficiency, strengthens audience engagement, and supports sustainable revenue growth.

Content Powered Commerce

Content Powered Commerce connects content, engagement, and transactions through audience intelligence, shoppable experiences, commerce integration, and revenue optimization. It helps businesses increase conversions, monetization, customer loyalty, and growth.

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Our accelerators

 

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Content Creation

Our intelligent content creation accelerators rapidly generate visual storyboards, Ad creatives, and engaging sizzle reels from a concept. With AI-driven automation and agentic orchestration, transform ideas into production-ready assets, enabling creative teams to scale storytelling and bring concepts to market faster.
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Content Production

Our intelligent production accelerators automate color grading, multilingual dubbing, and content localization. With automation, we reduce production effort, accelerate global content readiness, and enable organizations to expand audience reach without increasing operational overhead.
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Distribution

Our intelligent distribution accelerators streamline metadata tagging, quality verification, and format conversion. Through content intelligence and compliance, we increase distribution efficiency, improve content accessibility, maintain quality standards, and enable seamless delivery across broadcast, OTT, and digital ecosystems.
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Engagement

Our audience engagement accelerators leverage AI-powered recommendation engines, brand intelligence, and OTT experience configuration to personalize viewer journeys, optimize platform interactions, and automate audience engagement strategies. Through content intelligence and experience orchestration, we increase engagement, strengthen brand affinity, improve viewer satisfaction, and drive long-term audience loyalty.
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Monetization

Our content monetization accelerators streamline campaign orchestration, optimize performance using AI, and automate revenue classification. Using decision intelligence and revenue optimization, we convert audience attention into measurable revenue resulting in maximizing yield, increasing advertising effectiveness, and scalable business growth across the media ecosystem.
"When choosing a partner, it was important for us that we found one that was culturally aligned and could work with us as one team. Another requirement for us was to find a super responsive and agile partner. We found all of that in Nagarro. Nagarro helped us go from being a small player to being a big player."

Michael Anderson
Chief Development Officer, Adform

Play
"Nagarro has been our trusted partner for the past several years and it's been a wonderful collaboration. Nagarro is truly agile, exceptionally helpful and has supported us in a number of technology-led transformations and high-quality projects. The team works with us to understand our business challenges & goals and recommends potential solutions. After we have identified what suits us best, they then focus on delivery, working diligently until we as a customer have what we need."

Mark Trumper
MD, Axco Insurance Information Services

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"When choosing a partner, it was important for us that we found one that was culturally aligned and could work with us as one team. Another requirement for us was to find a super responsive and agile partner. We found all of that in Nagarro. Nagarro helped us go from being a small player to being a big player."

Michael Anderson
Chief Development Officer, Adform

Play
"Nagarro has been our trusted partner for the past several years and it's been a wonderful collaboration. Nagarro is truly agile, exceptionally helpful and has supported us in a number of technology-led transformations and high-quality projects. The team works with us to understand our business challenges & goals and recommends potential solutions. After we have identified what suits us best, they then focus on delivery, working diligently until we as a customer have what we need."

Mark Trumper
MD, Axco Insurance Information Services

Our experts

Deepak Nohwal
Deepak Nohwal
Global Business Head,
Media & Gaming
Kunal-Bhandari-white-background
Kunal Bhandari
Director,
Media Practice

Our partners

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Amazon Web Services

Nagarro is an AWS Advanced Consulting partner working in the commercial and public sectors. Together, we steer our customers to become digitally native, empowered by AWS Cloud.

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Google Cloud
As a service and reseller partner of Google Cloud, we work with our clients on multiple cloud inspired use cases with focus on SAP and enterprise IT modernization, Apigee based API-enablement and cloud-based data analytics and artificial intelligence.
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Axinom
Using integration-first design, we help build modular, customizable, and scalable media platforms over Axinom’s mosaic framework with faster time-to-market on open-source services. We aim to create a seamless, automated, and configurable end-to-end media ecosystem.
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Brightcove
As a Brightcove referral partner, we help build immersive video experiences on top of Brightcove’s products for global audiences. This involves creating innovative video platforms, efficient media workflows, reliable streaming systems, and customizable monetization options.
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Snowflake
As a strategic partner of Snowflake, we bring the capability to create a unified media data cloud on diverse media metadata and insights to deliver a differentiated experience. This helps acquire and retain subscribers, generate new revenue streams, and optimize existing revenue streams.
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Microsoft Azure
We are a Microsoft Cloud Gold Partner and a Microsoft Azure reseller making cloud accessible to every company and organization, from small or large to established or new. We received the coveted “Microsoft Partner of the Year” award in 2018 for our outstanding work.
Media & Publishing: Thrive in today’s New Media Age

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