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Building a 360-degree customer view to achieve advanced customer segmentation for campaign planning and optimization.

the story

Aeromexico is a leading airline firm in Mexico operating more than 600 flights every day across 86 destinations, spanning four continents. The airline wanted to align the disparate data to get a 360-degree view of each customer to target the right customer, at the right time with personalized deals. Further, they also needed a system for the unique identification of customers and segmentation of the customer base.

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challenge

The key challenge was to use the huge amounts of customer data to optimize marketing campaigns and measure their effectiveness.

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process

Nagarro worked on an advanced analytics solution based on big data that included creation of a single database for a “360-degree” view of each customer along with appropriate customer segmentation.

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solution

We helped reduce marketing cost, optimize marketing campaigns with relevant themes, personalize customer engagement, reduce churn and increase brand loyalty.

We are now on track to be talking to our customers the way they want to be talked to in order to improve engagement and develop a close affinity by implementing a 360-degree customer view. As a result, we are optimizing our marketing budget to ensure that we are converting as many of our marketing dollars into “good” revenue. Thanks to Nagarro we have taken off and are on an exciting journey that begins with the customer, ends with the customer and where the sky is our only limit.

Julieta Hernández

VP Marketing