Digitalization and innovation—two buzzwords that characterize all communication today. Artificial intelligence, data analytics, machine learning, wearables, drones, and robotics, to name just a few of the technological drivers. Companies are intensively engaged with modern technologies and simultaneously ask themselves the question: How can innovation and digitization be promoted on an organizational, methodical, and process-related level? Our client ÖBB also dealt intensively with this topic and founded DIGI@ttack. I met Richard Berger, co-founder and district manager for "Digital Innovations" at ÖBB-Business Competence Center (ÖBB-BCC) in Vienna, for an interview and gained extremely exciting insights.