Powering digital transformation for a leading carmaker

Background

Nagarro is a long-standing and valued partner for the client. Even though we weren't their digital experience partner, they trusted us to help them figure out flaws in their existing digital platform when the incumbent couldn’t.

They wanted us to help them navigate the changing automotive landscape. They wanted us to assess their existing Digital Experience Platform (DXP), identify loopholes, and suggest the scope for improvements to tackle the needs of their ever-growing customer base.

Nagarro took a two-pronged approach. We analyzed the client’s several digital properties and identified areas for immediate intervention. We then helped them draft a strategy to accelerate their digital transformation and deliver futuristic digital experiences.

Impressed with our commitment to the partnership and ability to figure out flaws when the incumbent couldn’t, they instilled confidence in our capabilities, and they asked us to do an assessment of their entire platform. Eventually, Nagarro became the favored ally in their digital transformation journey. 

Business need

As part of the assessment, we began by assessing various digital properties to identify the potential challenges and areas of improvements. This was extremely crucial as the client planned to launch five new car variants during their year and they wanted the digital platform to not just support the high user traffic but also augment the sales and deliver an enhanced customer experience.

As we looked into the infrastructure challenges and solved them for scale and performance, we wanted to build a platform that functions as a growth powerhouse and allows a seamless user experience across its multiple websites. 

The client offers products across categories and has multiple websites targeting different customer segments. They wanted to revamp their website and improve its performance across factors like load time, navigation, user interface, and user journeys.

They also wanted to reduce the bounce rate (67%) and enhance customer experience. They needed a partner with proven expertise in end-to-end Sitecore architecture implementation. And support them in conceptualizing and integrating seamless user journeys.  

Improved performance score for client's website.

An extensive industry analysis helped draft a competitive digital strategy.

A reduced bounce rate helped deliver an improved user experience.