digital experiences

AI-driven digital experiences

powered by intelligent experience engines

Engineering hyper-personalized digital experiences with intelligent engines

Rapidly changing customer demands and growing competition requires brands to deliver deeply personalized, relevant, and seamless customer experience across all digital touchpoints. To stay ahead of ever-evolving customer expectations, they need to offer seamless and hyper-personalized experiences that demand a deep understanding of customers’ profiles, behavior, needs and constant innovation.

But achieving deep personalization at scale is a challenging task. One that traditional content management solutions struggle to accomplish. Enter digital experience platforms- DXPs leverage AI and ML to compose, manage, deliver, and optimize contextualized digital experiences.

our offerings

Composable digital experience platforms

Nagarro’s DXP engine uses AI to deliver next-gen content creation capabilities. We built our engine on top of DXP solutions like Adobe Experience Platform, Sitecore, and Acquia. It can also be scaled with headless partners.

Leverages Generative AI for data-driven content recommendations
Reduced go-to-market time: Eliminate the months-long wait for launching your platform
Decreased implementation costs that further decline with the increased platform usage

Nagarro_AI-driven DXP_Composable digital experience platforms

Performance-driven connected marketing

Our CX-driven connected marketing solutions help you design and execute experiences across web, email, mobile, social media, and programmatic channels. They allow you to connect to other platforms like an in-store point of sale, signage, kiosk, IoT devices, and other devices. We can integrate them with customer data platforms and CRMs to create a customer 360 view. And build customer journeys using underlying datasets to drive personalized and targeted marketing. Our solutions leverage AI to drive campaign planning and optimize expenses using marketing mix models.

Genome - AI-driven digital experience

Nagarro’s Genome Intelligence Engine helps you deliver relevant, engaging, and hyper-personalized experiences by analyzing customer attributes such as demographics and location at a granular level.

Experience-focused data exploration
Innovation and new engagement strategies
Assessment of engagement impact on customer satisfaction, revenue, and customer churn
Tracking digital experience opportunities and challenges proactively

Digital experience platforms - Nagarro Genome - AI driven customer experience

Loyalty transformation – emotional & intelligent engagement

Our framework helps you build loyalty programs that extend beyond transactions and build a brand with strong customer engagement. It considers data from sales, experience, and marketing channels to create an effective loyalty program.

Create value-added services, personalized experiences, and meaningful interactions that go beyond just earning and redeeming points
Built on Metaverse and Web 3.0, the framework helps create exclusive and desirable token-based programs.
The framework helps create stories for meaningful experiences resonating with customers on an emotional level.

Experience-led design transformation

We unify design, technology, and data into a singular, fluid, and uninterrupted process through a well-crafted UX procedure. Our solutions foster a distinctive connection between UX and business transformation, steering impactful changes that align with both user needs and business objectives. We follow a lean, iterative methodology, prioritizing speed and quality.

Create unique product designs backed by user data from wireframing to high-fidelity prototypes
Create brand identities that resonate with the brand values and messaging
Design and develop strong design systems to guide all branding activities

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digital experiences

AI-driven digital experiences

powered by intelligent experience engines

Engineering hyper-personalized digital experiences with intelligent engines

our offerings

Composable digital experience platforms

Performance-driven connected marketing

Genome - AI-driven digital experience

Loyalty transformation – emotional & intelligent engagement

Experience-led design transformation

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Adobe

Sitecore

Acquia

Builder.io

Salesforce

Microsoft Azure Cloud

Google Cloud Platform

BlueConic

Amazon Web Services

TigerGraph

Sharepoint

Featured insights

Headful, headless, or hybrid AEM: How to choose the right CMS approach

The anatomy of a digital experience platform

Headless or traditional, which way are CMS headed in the future?

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