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Featured Event
11 - 12 May
Onsite: Booth B21, Kistamässan, Stockholm | Online: Agorify
Our Latest Talk
By Anurag Sahay, Dr. Venkat Padmanabhan
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AI-driven digital experiences

powered by intelligent experience engines 

Engineering hyper-personalized digital experiences with intelligent engines 

Vector 27
Rapidly changing customer demands and growing competition requires brands to deliver deeply personalized, relevant, and seamless customer experience across all digital touchpoints. To stay ahead of ever-evolving customer expectations, they need to offer seamless and hyper-personalized experiences that demand a deep understanding of customers’ profiles, behavior, needs and constant innovation.

But achieving deep personalization at scale is a challenging task. One that traditional content management solutions struggle to accomplish. Enter digital experience platforms- DXPs leverage AI and ML to compose, manage, deliver, and optimize contextualized digital experiences.

Our offerings

Composable digital experience platforms

Nagarro’s technical blueprint allows you to work with your choice of technology platform. Our technology architecture uses carefully designed integrations through API or connectors between different platforms.

This approach doesn’t force you to be in any vendor lock-in and offers: 

  • Reduced go-to-market time: Eliminate the months-long wait for launching your platform

  • Decreased implementation costs that further reduce with the increased platform usage

  • Solutions that meet both marketing and IT departments' needs

Nagarro_AI-driven DXP_Composable digital experience platforms

Performance-driven connected marketing

Our CX-driven connected marketing solutions help you design and execute experiences across web, email, mobile, social media, and programmatic channels. They allow you to connect to other platforms like an in-store point of sale, signage, kiosk, IoT devices, and other devices. We can integrate them with customer data platforms and CRMs to create a customer 360 view. And build customer journeys using underlying datasets to drive personalized and targeted marketing. Our solutions leverage AI to drive campaign planning and spend optimizations using marketing mix models.

Nagarro_DXP_Performance-driven connected marketing

Genome - AI-driven digital experience

Nagarro’s Genome Intelligence Engine helps you deliver relevant, engaging, and hyper-personalized experiences by analyzing customer attributes such as demographics and location at a granular level.

It is a comprehensive solution that drives:

  • Experience-focused data exploration
  • Innovation and new engagement strategies
  • Assessment of engagement impact on customer satisfaction, revenue, and customer churn
  • Tracking digital experience opportunities and challenges proactively
Digital experience platforms - Nagarro Genome - AI driven customer experience

Loyalty Transformation – Emotional & Intelligent engagement

Tapping the right signals from sales, experience, and marketing channels, we help you unlock the unutilized potential of loyalty transformation. Our digital solutions team works with multiple SAAP, PAAS, and cloud solution providers in the related space to help you ideate, design, plan and execute the new loyalty solution driven by a proven loyalty-transformation framework. Nagarro’s tribe of experienced designers, data engineers, integration specialists, and loyalty functional SMEs can help you expedite your transformation journey by building loyalty.


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