media & publishing

Thrive in today’s New Media Age

The media and publishing industry has witnessed radical shifts over the past few years. Businesses today are trying to harness the next-gen innovations in OTT space, immersive tech, and ad-tech. Digital strategies are being revised, operations optimized, and new monetization models introduced. Consumption patterns are changing and there is a demand for unique content and personalized user experience. At the same time, the focal points in the media and publishing value chain are being redefined through the power of data and AI. Our global team of experts is helping businesses become future-ready by reimagining user engagement through delivery and experience platforms.

IBC 2025

IBC 2025 showcased Nagarro’s evolution, aligned with industry demands. Our media offerings demonstrated practical, scalable solutions, brought to life through 17 refined accelerators across the end-to-end media value chain.

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MPTS 2025 Highlights

At the MPTS 2025 Nagarro showcased how AI is redefining every step of the media value chain. Our solutions go beyond digital transformation—they enhance creativity, deepen audience engagement, and accelerate revenue growth.

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Nagarro partners with AudienceProject

Nagarro and AudienceProject, a leading provider of audience measurement and data solutions, have announced a strategic partnership aimed at reshaping the landscape of audience measurement and data analytics to meet the evolving demands of the market.

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Your guide to configurable UI using reusable components in OTT applications

The whitepaper aims to address the challenges of faster time to market and evolving consumer needs by leveraging reusable components for different OTT providers.

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Coffee table book: Navigating media through time and technology

Explore our encapsulation of insightful success stories, white papers, and articles as we pave the way for the next chapter in media evolution.

Check it out!

Helping to serve 3 million ads per second

Redesign and development of Adform's new ad-tech platform and maintenance of their Salesforce solution.

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IBC 2025

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MPTS 2025 Highlights

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Nagarro partners with AudienceProject

Know more

Your guide to configurable UI using reusable components in OTT applications

The whitepaper aims to address the challenges of faster time to market and evolving consumer needs by leveraging reusable components for different OTT providers.

Download white paper

Coffee table book: Navigating media through time and technology

Explore our encapsulation of insightful success stories, white papers, and articles as we pave the way for the next chapter in media evolution.

Check it out!

Helping to serve 3 million ads per second

Redesign and development of Adform's new ad-tech platform and maintenance of their Salesforce solution.

Know more

What we do

Next Generation Video Experience

Develop, manage, and scale your video and streaming platforms and create next-generation OTT apps by leveraging our NGVX offering and plug & play accelerators. Provide viewers with captivating anytime, anywhere, any device experience to keep them hooked onto your platform.

Customer Experience Reimagined

Enable an immersive experience and personalization with our unique combination of digital engineering, cloud services, and AI & big data offerings. Reimagine your customer experience and stay ahead of the competition by leveraging enhanced media experience, monetization strategies, intelligent media, and an analytics-driven value chain.

Media Automated Production Service

Transform your media production with AI-driven workflows, content assembly, metadata enrichment, digital asset management (DAM), and cloud-based content management systems (CMS). We also offer 2D & 3D animation, motion graphics, and immersive experiences (AR, VR, XR), alongside API integrations, cloud editing, and production software support for scheduling and resource management to optimize every step of media production.

Digital Content Experiences

Make a digital shift, maximize your reach, and simplify content workflows. Make your publishing ecosystem streamlined for your partners, engaging for readers, and personalized for subscribers. Disruptive technology, comprehensive reporting, and multi-platform distribution help acquire new subscribers and reduce churn.

Content Automated Production Service

Streamline your content lifecycle with our technological innovations to automate production services. We implement advanced content creation tools, integrate CMS platforms, and streamline workflows to augment editorial planning, content accuracy, and collaborative reviews. From ERP integration and automating print workflows to logistics management and subscription fulfilment, our thinking breakthroughs approach can provide creative and competitive edge to content production.

Advertising Technology Platform Engineering

Build innovative ad-tech platforms to manage end-to-end advertising workflows, run campaigns, and generate performance analytics to optimize ads for the audience. Our advertising expertise and our digital engineering capability help in rapid prototyping and creating full-fledged products.

Business Information Services

Aligning legacy channels into data-driven digital platforms brings several challenges. Leverage our technological expertise, business knowledge, innovative problem-solving techniques, and sophisticated products to integrate multiple datasets, structure content, and push it through global channels to monetize all in a single framework.

Our accelerators

AI Storyboarding

Transform your story into stunning visual narratives.

Built on innovative Generative AI, this platform automates the generation of screenplays, scene compositions, character profiles, locations, and AI-generated voiceovers, supporting multiple languages and voice options.

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Configurable OTT Apps

Design. Customize. Launch tailored OTT experiences.

Designed for speed and flexibility, this OTT UI/UX configurator provides a seamless, intuitive interface for creating and customizing visual templates, compatible with iOS, Android, and Roku.

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Smart Tagging with Transcription & Translation

Turn Video and Audio into Actionable, Searchable, and Global-Ready Assets

Leverage cloud-powered media intelligence to extract detailed metadata and a real-time translation in 40+ languages. Enhance accessibility, streamline workflows, and make your content ready for global audiences.

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AI Ad Generator

Reimagine ad creation with AI-powered personalization and campaign intelligence.

Utilizing powerful generative AI, this tool creates high-performing ad content based on user inputs, audience insights, and brand identity—optimized for SEO and engagement. Additionally, it assists in campaign management by recommending budget distribution, performance KPIs, and timeline suggestions.

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OTT Recommendation Engine

Enhance viewer engagement and retention with intelligent content recommendations.

It uses advanced LLM and machine learning technology to deliver highly personalized content suggestions that boost click-through rates (CTR) and watch hours on media platforms. Built with flexibility in mind, it enables businesses to balance precision and cost while providing real-time visibility into recommendation performance through an integrated KPI dashboard.

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AI Sizzle Reel Generator

Create high-impact, visually stunning sizzle reels in minutes – powered by AI

Automate short, high-energy video creation from your storyboards with AI-generated sizzle reels. This tool seamlessly blends creativity with speed, enabling you to go from concept to share-ready reels in record time. Choose from multiple GenAI video engines and export your reels in various aspect ratios for social media, streaming, and broadcast-ready delivery.

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Featured success story

Nagarro solved Notable.live's problems with its innovative approach and tech expertise.

Another Notable success!

Creating a scalable end-to-end performance testing framework for Notable's app to handle heavy traffic during events

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Automating the ad monetization process

Creating an AdTech solution with automated workflows and metrics for tech-enabled ad optimization and real-time measurement.

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Improved content management with intelligent tagging

An AI/ML-driven platform that enables faster and easier content search from 15,000+ hours of video content.

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Feed Generator System for a leading public broadcaster

A smart solution designed to automate feed generation for multiple partners.

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Expanding to new platforms seamlessly

Customized Video Apps on a wide range of consumer platforms for video application service provider

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Enabling customized user experiences

Developed a middleware for a leading open and independent full-stack ad technology platform for enhanced and personalized user experiences.

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Building an innovative campaign design system

Creating best-in-class digital signage platform for a leading network provider via powerful plug-and-play LTE media player and a cloud-based content management portal.

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"When choosing a partner, it was important for us that we found one that was culturally aligned and could work with us as one team. Another requirement for us was to find a super responsive and agile partner. We found all of that in Nagarro. Nagarro helped us go from being a small player to being a big player."

Michael Anderson
Chief Development Officer, Adform

Play

"Nagarro has been our trusted partner for the past several years and it's been a wonderful collaboration. Nagarro is truly agile, exceptionally helpful and has supported us in a number of technology-led transformations and high-quality projects. The team works with us to understand our business challenges & goals and recommends potential solutions. After we have identified what suits us best, they then focus on delivery, working diligently until we as a customer have what we need."

Mark Trumper
MD, Axco Insurance Information Services

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"When choosing a partner, it was important for us that we found one that was culturally aligned and could work with us as one team. Another requirement for us was to find a super responsive and agile partner. We found all of that in Nagarro. Nagarro helped us go from being a small player to being a big player."

Michael Anderson
Chief Development Officer, Adform

Play

"Nagarro has been our trusted partner for the past several years and it's been a wonderful collaboration. Nagarro is truly agile, exceptionally helpful and has supported us in a number of technology-led transformations and high-quality projects. The team works with us to understand our business challenges & goals and recommends potential solutions. After we have identified what suits us best, they then focus on delivery, working diligently until we as a customer have what we need."

Mark Trumper
MD, Axco Insurance Information Services

Our experts

Deepak Nohwal

Global Business Head,
Media & Gaming

Kunal Bhandari

Director,
Media Practice

Our partners

Amazon Web Services

Nagarro is an AWS Advanced Consulting partner working in the commercial and public sectors. Together, we steer our customers to become digitally native, empowered by AWS Cloud.

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Google Cloud

As a service and reseller partner of Google Cloud, we work with our clients on multiple cloud inspired use cases with focus on SAP and enterprise IT modernization, Apigee based API-enablement and cloud-based data analytics and artificial intelligence.

Axinom

Using integration-first design, we help build modular, customizable, and scalable media platforms over Axinom’s mosaic framework with faster time-to-market on open-source services. We aim to create a seamless, automated, and configurable end-to-end media ecosystem.

Brightcove

As a Brightcove referral partner, we help build immersive video experiences on top of Brightcove’s products for global audiences. This involves creating innovative video platforms, efficient media workflows, reliable streaming systems, and customizable monetization options.

Snowflake

As a strategic partner of Snowflake, we bring the capability to create a unified media data cloud on diverse media metadata and insights to deliver a differentiated experience. This helps acquire and retain subscribers, generate new revenue streams, and optimize existing revenue streams.

Microsoft Azure

We are a Microsoft Cloud Gold Partner and a Microsoft Azure reseller making cloud accessible to every company and organization, from small or large to established or new. We received the coveted “Microsoft Partner of the Year” award in 2018 for our outstanding work.