Personalized customer journeys that drive sales and loyalty

Discover how SAP Emarsys enables retail and CPG brands to orchestrate highly personalized campaigns across all channels in real time from a single interface.

Why SAP Emarsys?


Personalize in real time. Measure every result. Orchestrate all campaigns from one platform.

Struggling with low engagement and costly, time-consuming marketing? Emarsys transforms shoppers into loyal customers with automated, personalized omnichannel marketing. It helps you unlock up to 42% higher conversions and online orders using predictive recommendations, journey analytics, and hyper-personalization.

Launch proven omnichannel and e-commerce campaigns in minutes, not days. With Nagarro’s expertise, integrate and adopt the solution in just 10 weeks.

Key benefits delivered by Emarsys?

44%
increase in revenue
42%
increase in conversion rate
42%
increase number of orders
12%
purchase frequency
70%
increase in customer retention rate
32.5%
higher website visits

How does it help you?

Scale personalization at the speed of your customers

Struggling to scale personalized campaigns fast enough to keep pace with customer expectations, market shifts, and revenue goals? 

Emarsys empowers marketing teams with:

  • Prebuilt campaign scenarios
  • Ready-to-use automation tools
  • 1:1 omnichannel communication
  • Real-time ROI tracking
Marketing team discussion.

From fragmented data to a single source of truth

Is scattered customer data across platforms holding back a unified, consistent view of your audience? Emarsys unifies this data into a single platform for:  

  • Centralized customer data
  • Advanced segmentation & personalization
  • Fast, expert implementation
  • Hyper care & ongoing support
  • Ensure smooth adoption with dedicated assistance after go-live.
A women working on her laptop and talking on her mobile phone.

Transform data into meaningful customer journeys

Want better CX, loyalty, and conversions but struggling to turn data into tailored journeys? Emarsys enables this with:

  • Predictive product recommendations
  • Intelligent cross-selling
  • Personalized mobile and web promotions
  • Fast and expert implementation 
A men and women in an office high-fiving

Nagarro's Connected Marketing Package

It’s an end-to-end solution for e-commerce players of any size: we integrate a top-performing customer engagement platform into your tech landscape and tailor it to your business cases with our expert consulting team.

Connected Marketing Package includes:

  • Emarsys implementation with your e-commerce/CRM/ERP and channel stack.
  • Co-design of your essential journeys (onboarding, abandonment, back in-stock/price-drop, post-purchase/NPS, win-back).
  • Dynamic templates with A/B testing and behavior-based personalization.
  • Consent & pressure management aligned with governance standards.
  • Enablement & support so your team is confident and self-sufficient

Accelerate your online sales!

Emarsys Turnkey solution by Nagarro

Why choose Nagarro’s Connected Marketing package?

We deliver advanced personalization across email, SMS, web, app, and in-store channels with seamless Emarsys integration. Features include predictive recommendations, real-time analytics, smart segmentation, and proven e-commerce playbooks.

By connecting Emarsys to your e-commerce, CRM/ERP, and marketing platforms, data flows automatically across customer, product, and interaction touchpoints.
Pre-packaged modules and automation flows cover 80% of common scenarios like cart abandonment, back-in-stock alerts, price drops, post-purchase engagement, win-back, and loyalty programs, helping you go live within months.

Our consultants support smooth adoption with training, learning resources, and responsive assistance for queries, incidents, and enhancements.
Personalization
Highly personalized experiences

Intelligently designed 1:1 communication tailored to each customer’s context and intent.

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Unified data & insights

Centralized customer, product, and sales data to generate actionable insights and accelerate decision-making.

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Time-saving tactics

Ready-to-use templates and automation flows to streamline campaign execution.

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Clear performance tracking

Monitor campaign impact across revenue, conversion, AOV, and repeat purchases to make data-driven decisions quickly.

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Relevant product recommendations

Product recommendations based on interests, behavior, and preferences, with business rules for stock and pricing.

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