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Author
Mohit Pathania
Mohit Pathania
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The anticipated compound annual growth rate (CAGR) for the global online gambling market is 11.7% from 2023 to 2030. (Source: Grand View Research)

The landscape of iGaming is in constant flux due to factors like technological advancements, new regulations, evolving customer behaviors, and others. With this continuous evolution of the iGaming industry, player engagement and retention remain important focus areas for every iGaming operator.

The biggest challenge for operators is not just how to acquire new players, but also to deploy different and newer strategies to continuously engage and retain existing players.

As the competition amongst iGaming operators becomes fiercer, it becomes absolutely necessary for every operator to understand the player community better and look for ways to go beyond the traditional realm of offering a seamless experience of exclusive, diverse games on multi-platforms with multi-lingual and round-the-clock support.

iGaming in 2024: Key areas to focus for better engagement and retention

Here are key areas that continue to demand focus from every operator and take player engagement and retention to the next level.

Hyper-personalization

AI-driven hyper-personalization is taking every industry by storm, and iGaming is equally awe-struck. Leveraging data analytics, incorporating factors such as geography, playing history, player pattern, gender, age, time of play, duration of gameplay, social profile, betting capacity and what not, has exponentially increased the possibilities of personalization for every player. With the player getting spoilt for a platter everywhere, providing unique and relevant offerings can truly set a platform apart. Ultimately, the more personal we can make, the more attached a player feels.

Social charging for the player

As human connections continue to become increasingly digital, it becomes quintessential that digital companionship for every player remains at the forefront of offerings by any operator. Who doesn’t like to have fun together? Playing along with your friends, competing, chatting, betting behind your most loved streamer or influencer, digital companions, etc., all aim to create a socially charged environment for the player everyone aspires for. The increasing popularity of immersive experiences is further leading to the emergence of Virtual Reality (VR) casinos, poised to enhance and revolutionize the player’s societal experience in the near future - an undeniable trend that warrants attention.

The best game inventory and recommendation

While every game recommendation to the player needs to be perfect, this can happen only when the operator has the best of the games suited for every kind of player. And for that to happen, it is important to understand what the player likes and dislikes in terms of different elements of the game, including not just the theme, art, sound, and graphics but also the game mechanics and the game provider.

For instance, a casino operator usually provides a mix of high and low volatility slot games with diverse game mechanics. However, to deliver the best entertainment and ensure maximum player satisfaction, the operator must offer top-ranked slot games from top game providers that are AI-recommended based on various player-specific preferences, including preferred volatility, game mechanics, and acceptable Return to Player (RTP).

It would also be essential to emphasize that maintaining a continuous stream of new and diverse games, coupled with innovative and advanced game mechanics, is equally crucial to catering to the players' needs.

Irresistible offers in a gamified journey

Who doesn’t want a cherry on top? The irresistible offers are exactly similar. As an operator, you need to unlock your data to create promotions, offers, and bonuses customized for every player. Unique, exclusive offers go a long way in creating a sense of appreciation for the player. The irresistible offers, when enriched with gamification, increase player engagement by leaps and bounds, as the player’s gamified journey continues even after the player has stopped playing a game. Innovation, novelty, and technological strength are the forbearers for every iGaming operator to make this happen.

Maintain the buzz with freshness and excitement

The buzz: easy to create but difficult to maintain. Isn’t so? Players need excitement every time, and excitement won’t remain anywhere without freshness. As an operator, you want to make your platform the most happening place on the internet. And there is no straight answer to it. Ultimately, it boils down to a cocktail of various elements, which can be best derived through data analytics and AI-based intelligent recommendations.

Seamless, transparent and reliable iGaming operations

Another important factor is brand trust, which is the most pivotal factor in enhancing player engagement and retention. It stems from the fundamental need of players to feel assured about their participation in a fair and transparent casino environment, supported by seamless and secure financial transactions, transparent information regarding terms and conditions, winning odds, RTP percentages, and bonuses, adherence to regulatory standards and robust responsible gaming policies. Although often considered basic, these essential aspects play a crucial role in enhancing player engagement and retention.

As a business leader, integrating the elements above while harnessing next-generation innovations is vital for your strategy to enhance player engagement and fuel overall business growth. Equally important is assembling a team with a profound understanding of iGaming and creative expertise, utilizing an AI-first approach and the latest technologies to develop and implement scalable solutions tailored to your needs.

How can Nagarro help?

Nagarro has been working in the iGaming industry for more than 12 years now. Our team comprises over 500 experienced gaming professionals operating from 20 centres worldwide.  

We have been dedicated to assisting our clients with end-to-end game development, game art and creative content creation, operator integrations, data analytics, identifying playing patterns to facilitate player segmentation, AI implementation, automation testing, functional testing, compliance testing for regulated markets and customer support services.  

Our extensive experience in the iGaming industry enables us to help our valued clients gain deeper insights into their players, games, and overall business operations, empowering them to maximize their business potential.

We are eager to assist you keep pace with the iGaming innovations - explore our offerings and get in touch with us today