Our approach

Establishing KPIs and key metrics

We started by identifying the key use cases for the iXpand Drive and the key user groups. The priority was to focus on the reason the app exists, which is to help users clear space on their cell phones. In the Product Strategy Brief we identified the following key metrics:

Mood Boards & Visual Design

In this phase of the project, we focused on creating the best user experience. We set up a mood board (a showcase of potential visual design approaches for the interface) to help identify what would and wouldn't work for the end-users and to validate with SanDisk the visual approach for the UI.

Defining a visual approach for the UI provided us a clear roadmap and allowed us to reach a consensus on the overall tonal experience of the product.

Due to the short timeline, we had to tackle more than one task simultaneously in order to get faster approvals from the client. Because we were a team of only 2 designers, we prioritized flexibility and worked on multiple steps at the same time. Even while designing, presenting, and delivering the wireframes and the mood board, we focused on the architecture and the interaction design.

Iconography

A set of custom file types

To achieve consistency across all platforms, we created easy to understand icons for every file type.

Summing it up

Design for the win

Since releasing the app and drive, SanDisk has shipped over 4 million units in the U.S. and Japan. Also, the SanDisk iXpand app went from 2.5 stars to 4.5 stars on the App Store in the first 30 days and has retained this rating.
Sandisk's iXpand app designed and developed by Nagarro introduced new design standards that are now used across all of SanDisk’s new product lines.