Align your vision and strategy to a strong analytics framework.
Why are organizations across all industries prioritizing data and analytics and rapidly adopting advanced analytics tools in their core processes?
The answer lies in the post-pandemic mega shift towards digital transformation witnessed across industries. In 2021, the global advanced analytics market size was valued at USD 34.56 billion and is expected to expand at a compound annual growth rate (CAGR) of 21.1% from 2022 to 2030. With an increasing focus on personalization, customer retention, informed decision-making, intelligent operations, and secure networks, organizations today are banking heavily on value-driven analytics to transform business processes in a holistic way.
However, the world of analytics can be complex. In the absence of guiding metrics to measure the outcomes, many analytics initiatives end up yielding little or no result and result in poor ROI.
This whitepaper answers critical questions around analytics' adoption such as:
- What is the role and potential of analytics in business value transformation?
- How can organizations derive measurable value and impact from analytical investments?
- Is there a guiding framework to help derive transformational business value using analytics?