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Metaverse is gaining significant traction as brands (including telcos) look to engage with their target audiences, identify go-to-market entry points, and pin down avenues for monetization. According to a McKinsey report, this area can generate up to $5 trillion in value by 2030.
Telecom operators can create virtual worlds with metaverse, which will connect them with the next generation of customers. These virtual worlds can create immersive experiences that allow users to interact with the brand and its products in new and engaging ways.
Read this white paper to learn more about metaverse and how it can benefit your business.
Highlights:
- What is metaverse?
- Why operators should build experiences in metaverse.
- What is a telco-operated metaverse experience?
- How to choose the right metaverse platform.
- How to manage the metaverse initiatives.
