The Importance of Persona Evolution

Cultural and social factors influence our consumption patterns more than we know. Marketers have long built and analyzed customer personas to understand the impact of social and anthropological factors on consumer behavior. 
However, as we move into a digital-first world, these personas must evolve too. In this whitepaper, the Digital Insights team at Nagarro underlines the need for digital personas, the steps involved in their creation, and the factors impacting them. 
We do so by utilizing our knowledge of marketing, data science, psychology, and anthropology. 

Let’s understand what differentiates our persona creation and evolution process by looking at the various dimensions of our Digital Insights strategy:

•    Leveraging effective tools 
•    Defining persona parameters
•    Connecting persona variables 
•    Creating comparisons 
•    Cultivating empathy by understanding personas
•    Crafting compelling narratives 

Read the whitepaper to know more about creating and evolving personas that help you build products and services that delight your customers.