China 
India 
Japan 
Philippines 
Singapore 
South Africa 
Sri Lanka 
Thailand 
Colombia 
Ecuador 
Mexico 
Austria 
Denmark 
Finland 
France 
Germany 
Hungary 
Norway 
Poland 
Portugal 
Romania 
Spain 
Sweden 
Switzerland 
United Kingdom 
UAE 
Canada 
.svg)
Cultural and social factors influence our consumption patterns more than we know. Marketers have long built and analyzed customer personas to understand the impact of social and anthropological factors on consumer behavior.
However, as we move into a digital-first world, these personas must evolve too. In this whitepaper, the Digital Insights team at Nagarro underlines the need for digital personas, the steps involved in their creation, and the factors impacting them.
We do so by utilizing our knowledge of marketing, data science, psychology, and anthropology.
Let’s understand what differentiates our persona creation and evolution process by looking at the various dimensions of our Digital Insights strategy:
• Leveraging effective tools
• Defining persona parameters
• Connecting persona variables
• Creating comparisons
• Cultivating empathy by understanding personas
• Crafting compelling narratives
Read the whitepaper to know more about creating and evolving personas that help you build products and services that delight your customers.
industries
Explore how digital product engineering can transform your industry.
services
Accelerate your vision with technologies that are both agile and cutting-edge.
Thinking Breakthroughs
Trending technologies
AI and ML
Data Science
IoT
Low Code
API-Management
AQT
Cloud
Agile
DevOps
Chaos Engineering
Data Mesh
Events and Webinars
Featured Event
Automate and Accelerate your Risk Management Process
06 Dec
14:00 - 15:00 CET
Register
Our Latest Talk
Innovation powered by world class research
By Kanchan Ray, Dr. Sudipta Seal
60 mins
Watch talk
About
nagarro
nagarro
Discover more about us,
an outstanding digital
solutions developer and a
great place to work in.
an outstanding digital
solutions developer and a
great place to work in.
Investor
relations
relations
Financial information,
governance, reports,
announcements, and
investor events.
governance, reports,
announcements, and
investor events.
News &
press releases
press releases
Catch up to what we are
doing, and what people
are talking about.
doing, and what people
are talking about.
Caring &
sustainability
sustainability
We care for our world.
Learn about our ESG
initiatives.
Learn about our ESG
initiatives.
Fluidic
Enterprise
Beyond Agility, the convergence of technology and human ingenuity.
Thinking about
becoming a Nagarrian?
becoming a Nagarrian?
Check our open positions
Africa & Asia-Pacific
Central & South America
Europe
Middle East
North America
talk to us
Welcome to digital product engineering
Thanks for your interest. How can we help?
contacts
locations
