Your guide to configurable UI using reusable components in OTT applications

About the white paper

Content is the king, but alone, it is not enough. An enriching experience built by intuitive, appealing, and user-friendly UI (User Interface) is inescapable, as consumer demands are growing with new entrants throwing down challenges to existing businesses by raising the bar.

Imagine your application having a love-based theme and skin during Valentine's week, eggs popping up when Easter kicks in, lights brightening it up just before Diwali, and Santa Claus welcoming the viewers with a red and white theme during the Christmas season. In a traditional app, it is next to impossible to develop an updated version for every occasion or launch a new release every time.

Nagarro’s reusable components are the —pre-built modules or pieces of code that provide varied features on different specifications. The best part is that they can be used across multiple projects and applications. An interesting question is - how can these components provide customized features to suit everyone’s diverse needs? 

This whitepaper will take a deep dive into:

• Understanding OTT market content producers and distributors
• How reusable components can be used to create customized experiences for various applications and projects
• Nagarro’s reusable components framework