As digital technologies become integral to human life, organizations must understand and analyze how individuals and communities incorporate these technologies into their daily lives and how they shape social interactions and relationships.
Understanding the nuances of digital behavior is crucial in building brand narratives that speak to the customer.
Watch this webinar to:
- Understand the triggers and cravings behind customer purchase behavior
- Discover how customer responses evolve through different stages like mapping, packaging, and purchasing
- Evaluate the ethical and cultural factors impacting purchase patterns and how you can use these nuances to build a better marketing/product strategy.
- Chart an actionable customer communication plan based on digital insights.
To access the webinar recording, fill in the form below.