FinTechs and banks are increasingly embracing the concept of open digital platforms. API marketplaces are core to such platforms, where internal and external developer communities trade and refine API products. Developing differentiating API products is becoming increasingly critical to modern banking.
In contrast to approaching APIs as one-time projects with low attention to customer needs, the idea now is to aim for a product/market fit. It is time to design and deliver APIs for long-term value at scale and evolve them over time to meet changing customer needs.
This webinar will help you to:
- Better understand the strategic importance of open digital platforms
- Learn how to succeed in API product and marketplace design
- Get inspired by what selected industry experts share