Tour optimization at Warsteiner: maiTour for SAP Sales Cloud

Warsteiner wanted to introduce a new CRM system to cope with a rapidly growing business. The challenge was that the company was also looking for an application that would support the sales force with intelligent visit and route planning. The main requirement was that the sales representatives should be able to concentrate on the most important customers in order to achieve the sales growth targets. To achieve this, the Nagarro team decided to implement maiTour (Nagarro's add-on for SAP Sales Cloud), which was developed by Nagarro's SAP experts to meet these exact requirements.

The implementation took place in five steps: a questionnaire to understand the exact requirements, a kick-off workshop (which included preparing relevant documents and assigning access data), preparing the configuration (in the SAP Business Technology Platform), setting up the SAP Sales Cloud (and integrating the maiTour add-on) and finally testing, training and fine-tuning (according to the criteria previously defined in workshops and feedback meetings). An important part of the implementation was the Admin Cockpit training to familiarize key users and administrators with the new solution.

Visit planning has become much more efficient thanks to maiTour: maiTour uses tour data such as start and end address, working days and times, appointments from the SAP Sales Cloud calendar, etc. to generate an intelligent proposal and automatically prioritize customers for the sales team's visit. As this is a dynamic solution, the route planning can be flexibly recalculated if the criteria change. With just one click, all visits can be automatically transferred to the Sales Cloud calendar. By using maiTour, sales representatives can now use their time more effectively.