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success story

Reinventing the customer journey

Enhanced user experience for payments of subscription paywall
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challenge
Subscribing was a tedious process with an ineffective and inefficient user interface. There were several unmanaged steps, causing customers to drop out before subscribing.
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process
To understand all the pain points for a customer, our UX consultants logged in to the portal to understand the customer journey. They analyzed the interface and researched on the back-end integrations to understand the gaps and to identify all the areas of improvement.
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solution
Nagarro’s approach resulted in a much better and more responsive mobile and web application, focusing on the best use of real estate and reducing the number of clicks. Security has been kept as the top priority since the end-to-end process involved capturing the customer data and integration with payment gateways. All this translated to an enhanced user experience and in many more satisfied customers.