The client is one of the largest publishing groups in India with an existing subscription portal for its 20+ publications. With the wave of digital, they wanted to reinvent and provide a better experience to their users. Nagarro re-designed and re-implemented their online portal for print subscriptions to ensure better customer engagement.
Subscribing was a tedious process with an ineffective and inefficient user interface. There were several unmanaged steps, causing customers to drop out before subscribing.
To understand all the pain points for a customer, our UX consultants logged in to the portal to understand the customer journey. They analyzed the interface and researched on the back-end integrations to understand the gaps and to identify all the areas of improvement.
Nagarro’s approach resulted in a much better and more responsive mobile and web application, focusing on the best use of real estate and reducing the number of clicks. Security has been kept as the top priority since the end-to-end process involved capturing the customer data and integration with payment gateways. All this translated to an enhanced user experience and in many more satisfied customers.