Optimize marketing budgets using AI (and ML)

Businesses today constantly need to make decisions about allocating their fixed marketing budget among various marketing channels. They often face challenges while deploying marketing campaigns that integrate traditional and digital channels and effectively allocate their marketing budget between these channels. Our client, a smart home systems provider, understood the importance of market mix modeling and valued marketing as an important channel for revenue generation and brand building. Their goal was to optimize costs while focusing on marketing and make data-driven decisions on the ideal combination of marketing channels to maximize ROI. Nagarro built an advanced decision intelligence solution that recommends the ideal combination of marketing channels to boost sales and the return on investment.