en
English (United States) English (United States)
industries
Explore how digital product engineering can transform your industry.
view all industries
 
services
Accelerate your vision with technologies that are both agile and cutting-edge.
view all services
 

Thinking Breakthroughs

Explore our best ideas
Filter by Goal

Modernize

Optimize

Innovate

Disrupt

Transform

Trending technologies
AI and ML
Data Science
IoT
Low Code
API-Management
AQT
Cloud
Agile
DevOps
Chaos Engineering
Data Mesh
Industry
Automotive
Banking and Financial Services
Insurance
Energy and Utilities
Gaming and Entertainment
ISV
Life-sciences and Healthcare
Media and Publishing
Retail and CPG
Telecommunications
Travel & Logistics
Industry and Automation
Non-profits and Education
Public Sector

Events and Webinars

Find more exciting events
Our Event Series

Sommelier

Turntable

Featured Event

Temenos Community Forum 2023

09 - 11 May
Booth #S12, Austria Center, Vienna
Register
Our Latest Talk

AI-Driven Social Good

By Anurag Sahay, Dr. Venkat Padmanabhan
video-icon 60 mins
Watch talk
About
nagarro
Discover more about us,
an outstanding digital
solutions developer and a
great place to work in.
About us
Investor
relations
Financial information,
governance, reports,
announcements, and
investor events.
Nagarro IR
News &
press releases
Catch up to what we are
doing, and what people
are talking about.
News center
Caring &
sustainability
We care for our world.
Learn about our ESG
initiatives.
Learn more
Thinking about
becoming a Nagarrian?
get to know us
Check our open positions
Africa & Asia-Pacific
Central & South America
Europe
Middle East
North America
talk to us
Welcome to digital product engineering
Thanks for your interest. How can we help?
view contact details
 
 
English (United States)
success story

Optimize marketing budgets using AI (and ML)

A decision intelligence solution to build an AI-driven marketing mix model.
challenge_icon
challenge
The client was leveraging a mix of print, digital, radio, retail, and influencer marketing as part of their go-to-market strategy. With data-driven insights, their main aim was to understand the right mix of marketing channels to invest in, its effectiveness, and the impact on sales to measure ROI and fine-tune the marketing budget.
process_icon
process
Using an ML-based model, the team collected data from historical marketing spends, channel performance, and sales numbers. The solution incorporated the impact of marketing on sales numbers, the diminishing nature of each marketing channel, and its saturation levels to define the right recommendations. The ideal combination of marketing channels is recommended based on the model data. Additionally, data combinations were used to determine a quarterly plan for marketing investments and expected sales.
solution_icon
outcome
Nagarro’s decision intelligence solution for market mix modeling helped the client with sensible and optimal budget spending and make informed decisions about the ideal combination of marketing channels.

What can we help you achieve?

Work with us Apply for job

Stay up to date with insights
from Nagarro!

©2023
close

Ginger is here
to help you

Ginger is our personal assistant who is going to help you reach the right person
ginger

Cancel
ginger
Thank you for getting in touch with Nagarro!
Close