success story
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Uniting to care and cure - one patient at a time.

How Nagarro helped a USA based non-profit organization to consolidate its data and built a 360-degree view of its data constituents.
A non-profit organization working towards improving the quality of life for people and children affected by Crohn’s disease dealt with vast data points held in multiple disparate systems that had become increasingly challenging to understand and effectively leverage for driving several awareness and marketing initiatives. They sought a one-stop solution to have a well-rounded view of the data pertaining to patients, care givers, and health professionals to promote collaboration, better and fater knowledge sharing and act proactively.
Nagarro built a centralized system that not just allowed access to important information about their constituents but also customize communications quickly and efficiently. The solution provides our client with the tools to build a donor database and connect with more patients, caregivers, healthcare professionals, and researchers in meaningful ways, and to truly make a difference.

Business overview

Our client is driven by the sole objective of curing Crohn's disease and ulcerative colitis and improving the quality of life of the children and adults affected by these diseases. Their primary objective is to accelerate the research process through a variety of initiatives, and supporting various constituents such as patients, caregivers, and professionals through extensive educational and support resources. To facilitate these goals, they need to be actively involved in fundraising, advocacy campaigns, volunteer-driven educational programs, and more. This means they deal with managing vast data of various constituents stored in multiple disparate systems which makes it increasingly difficult to access, understand and leverage to the fullest.

 

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Background

Background

Actively managing millions of constituents and even more data points held in multiple systems makes it difficult to connect the dots and understand the constituents as a whole. Over time, this data would become too complex, expensive, and dated for the client to provide satisfactory service to some of its key constituents (i.e., patients, caregivers, healthcare professionals, and donors). Moreover, the client realized that while constituent data is one core element of effective marketing, engagement, and fundraising, it was lacking the additional tools necessary to carry out these activities most effectively, especially with limited staff and resources.

Business-need

Business need

The client wanted a complete consolidation of all the disparate data sources they had across the vendors, making it easy for business users to access this data as and when needed. The client also wished to meet the constituents where they are - by developing an omnichannel engagement strategy to deepen existing relationships and support their pursuit of new opportunities.

Solution

Achieving a 360 view of constituent engagement using cloud

In our quest to achieve the client’s objective, Nagarro’s team committed to a multi-year effort to migrate their disparately located systems and establish a  modern and sophisticated IT ecosystem.

This new ecosystem promises a host of new features all running on AWS cloud. The cloud environment serves as a data processing hub to support direct marketing and constituent engagement, integration, and data enhancement from third-party sources into a centralized data warehouse. Moreover, the solution allows analysis of the data to provide insights into constituent engagement and growth.

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Outcome

Nagarro built a centralized mechanism for business users to access key constituent data and be able to customize communications in a timely manner and at scale.

The solution empowers our client to build its donor database and create more meaningful engagements with more patients, caregivers, healthcare professionals, and researchers. A secure and scalable infrastructure gives them the freedom and flexibility to add new features from time to time. 

 

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Projected numbers

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Help raise the overall constituent base by a minimum of 10% in the next three years.

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Boost registrations and attendance for its patient fundraising and education events by 10%.

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Improve engagement with digital marketing by at least 15%, thus contributing to a jump in the overall donations received.

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Decrease the time spent by business users in manual/semi-automated activities by 15%, resulting in significant cost savings year over year.

Over the years, Nagarro has empowered the client in their pursuit of improving the quality of life for people and children affected by Crohn’s disease .

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