Creating a hassle-free online car buying experience

For a leading Asian passenger-car brand, ensuring a seamless online car-buying experience for its customers became a priority. Vehicle financing was a major point of friction in the customers’ journey, one that was being disrupted continuously by new-age start-ups. Being a leading brand that attracts millions of new customers every year across markets and economic strata, they wanted to explore digital opportunities to elevate the car-financing experience and transform the way people buy cars. The client chose Nagarro to create a unique solution that could help customers avail vehicle financing in an entirely digital way.