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success story

Improved content management with intelligent tagging

An AI/ML-driven platform that enables faster and easier content search from 15,000+ hours of video content.
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challenge
With 15,000+ hours of video content to review for content moderation and ad insertion, our client needed a way to gain detailed content insights quickly without a tedious manual review process. A system was required to define and train new contexts and parameters within the ML model and explore new opportunities for personalized content distribution. Also, improve productivity with automated metadata tagging and create contextualized advertisement forms.
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solution
Nagarro developed a tagging platform using AI/ML techniques. This platform generates custom and cloud-based tags at video, scene, and frame levels. These tags are used for indexing and intelligently searching videos at different levels. Nagarro as the technology consultant and implementation partner was involved in creating the platform architecture and MVP (Minimum Viable Product) implementation.
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outcome
The implementation resulted in faster and easier content search and indexing coupled with reduced editing, insertion, and moderation time. The client was able to successfully optimize costs thanks to the automated process of better quality and more accurate metadata tagging.