High-touch through high-tech

the story

As a global leader in the prestige beauty segment of the luxury cosmetics industry, it was the aesthetics of the corporate website that drove the redesign for this client. Their existing website needed a major revamp to meet the luxury brand’s focus on customers and to provide an unparalleled experience. With Nagarro’s support, the brand achieved greater global reach with a significant increase in website visitors.

challenge

To build a dynamic and global corporate website that presents a unique experience to their consumers across 150 countries. Provide content administrators an easy and intuitive, yet powerful publishing platform. Also, they were looking to achieve a significant increase in website visitors.

process

Nagarro conducted a thorough gap analysis of the current website with a clear focus on aesthetics and interactivity to implement an optimal information architecture in close collaboration with the client.

solution

Nagarro helped the luxury cosmetics giant with a high-end website makeover that offered various functionalities including dedicated pages with information, latest news and trends. Further the solution included optimized content presentation based on device type, and publishing and managing content without the help of technical staff.

High touch is about anticipating customer needs. It is about creating an emotional bond by delivering a highly personalized service. Nagarro leveraged its UX-oriented design focus with SharePoint experience to extend the client’s high-touch vision to its corporate web presence. As a result, a luxury cosmetics giant had its desired high-end website makeover. Happy to deliver high-touch through high-tech.

Chief Account Manager

Nagarro

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Nagarro helped the client achieve greater global reach with a significant increase in website visitors. Further, we helped increase the traffic and brand awareness through improved access from mobile and increased follower count on Facebook and Twitter.

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High-touch through high-tech

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challenge

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