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success story

Enhancing brand reputation through a smart web content mining solution

A web content monitoring tool helps our client stay informed and make better decisions, faster.
The client lacked an integrated solution that could monitor brand coverage and spot potentially perilous events while they are still fresh.
We developed a smart web content mining solution that monitors the global discourse, detecting relevant conversations, and supports the management of potentially unfavorable developments. The tool uses data analytics to process article text and metadata, provides an interface for manual review by employees, and allows actions such as issue tracking, issue management, and activity documentation.
The web content monitoring solution improved the detection of potential reputational damage and streamlined the company's reaction to such events.