Building an accessible future for European Retail

The client needed to ensure consistent accessibility across a complex ecosystem of digital touchpoints—each with its own templates and user interactions. Serving customers with visual, auditory, motor, and cognitive impairments, they faced the dual pressure of upholding social responsibility and meeting legal standards. At the same time, they wanted to have a structured and repeatable process to identify, address, and prevent accessibility barriers for their commerce-related websites and mobile applications, in line with WCAG 2.1 Level AA guidelines.

Nagarro’s Accessibility Experts designed a tailored program that addressed the client's full digital footprint. Our team used multiple assistive technologies such as screen readers, keyboard-only navigation, and voice recognition software to reflect real-world usage. We also introduced a template-based testing approach – leveraging both automated and manual reviews against conformance levels – to streamline execution and accelerate delivery timelines. Each audit resulted in detailed, prioritized reports highlighting accessibility issues along with clear, actionable recommendations for remediation—empowering the client to take confident steps toward their goals of compliance and inclusivity.

This initiative significantly enhanced the usability of the client’s digital experiences, resulting in stronger customer engagement and satisfaction. The removal of accessibility barriers enabled the client to access by their customer base, elevate their customer base, and further solidify their reputation as an inclusive, forward-thinking brand. The project helped the client enhance its brand loyalty by reinforcing its commitment to inclusion and thoughtful customer care. By aligning with globally recognized WCAG standards, the client‘s exposure to legal and regulatory risks also reduced—creating a scalable, future-ready foundation for digital innovation and compliance.