success story

Digital commerce modernization using Salesforce for a Danish manufacturer

Driving faster e-commerce operations and elevated customer experiences through a modern, scalable and unified platform. 

the story

A Danish manufacturer with more than a century of heritage in premium chocolate, liquorice, and sugar-based products partnered with Nagarro to modernize its digital commerce landscape. The company was operating separate systems for their corporate website and B2B web shop, resulting in high maintenance strain, slow updates, and inconsistent customer experiences. Nagarro unified these systems into a cohesive Salesforce-based architecture, combining Experience Cloud, B2B Commerce Cloud, Salesforce CMS, and CRM integrations. This transformation helped create a more scalable and connected digital foundation with improved content management, real-time inventory visibility, better product discovery, and greater business agility.

 

 

Challenge

The client’s digital landscape had grown fragmented over time. Their corporate website and B2B web shop ran on separate systems, which made maintenance more complex and increased licensing overhead.

  • The web shop was difficult to manage and did not deliver the experience customers expected. Search was not intuitive, product discovery was limited, and inventory visibility was poor. This made it harder for customers to discover the right products and complete purchases smoothly.
  • Backend limitations made it difficult to update B2B and group site data, as well as manage inventory and order summaries. As a result, updates were slow and highly dependent on IT.
  • Content, product and customer data were also managed in disconnected ways. This reduced visibility and limited personalization opportunities, and made it harder to create a consistent buying journey.
  • The storefront also lacked engaging UI/UX elements, offered no digital product education, and provided little motivation for customers to continue their buying journey.
A group of people watching the laptop screen and discussing.

 



Together, these issues impacted conversion rates, customer engagement, and long‑term digital growth.

The turning point: Building a connected commerce foundation

Instead of continuing to manage disconnected platforms, the focus shifted to building a unified digital commerce ecosystem.

The objective was clear:
  • Bring the website and B2B commerce experience onto one connected platform
  • Simplify content and product management
  • Improve visibility across inventory, orders, and customer data
  • Create a more scalable and engaging buying experience
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Nagarro’s approach: A unified digital experience

Nagarro deployed a comprehensive Salesforce solution to unify digital experience, commerce operations, and data management.

 

Unified digital experience
Experience Cloud enabled a modern, dynamic, and easy to manage website using Lightning templates and a drag and drop builder. This allowed business teams to update content without technical intervention.

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Scalable B2B commerce
Salesforce B2B Commerce Cloud introduced a scalable architecture with personalized pricing, real time inventory visibility, and self service capabilities such as order history, reordering, and shipment tracking.

Centralized content management
Salesforce CMS centralized assets and content types (blogs, news, image assets, PDFs, documents). This improved governance and enabled multi channel content reuse.

Connected data across the buying journey
CRM integration eliminated data silos by synchronizing accounts, pricing, orders, and customer information across the buying journey.

Seamless transaction flow
B2B Commerce Cloud was also integrated with Worldline to enable seamless payments. Transactions could be completed, held, or cancelled based on stock availability, improving both efficiency and customer experience.

The result

The transformation delivered measurable improvements across both operations and customer experience.

  • 60-70% improvement in backend operations, enabling faster updates, reduced manual effort.

  • Significantly lower IT dependency to manage content, pricing, and storefront changes, accelerating time to market for new initiatives.

  • Enhanced customer engagement and a smoother purchase journey for B2B buyers.

  • Improved order accuracy and reduced backorders with real time inventory visibility.

  • Stronger personalization with unified data flows.

  • Faster time to market for new business and commerce initiatives.

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The impact

Business teams gained greater autonomy. Customers received a more intuitive and responsive buying experience. This was more than just a platform upgrade. It was a transformation that enabled the client to operate and expand digitally with a more competitive presence.