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success story

Expanding to new platforms seamlessly

Customized Video Apps on a wide range of consumer platforms for video application service provider
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challenge
Build reference apps on HTML TV platforms, Xbox One and Android platforms to expand the client’s portfolio and give Nagarro's client and their customers the ability to reach a much larger audience quickly. Each reference application required detailed knowledge of the platform capabilities. Analytics, advertising, and subscription frameworks also needed to be built as a common shared component to streamline app development and make sure business rules and results were measured consistently across all the platforms.
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solution
Nagarro architects consulted with the client’s technical leadership to understand how trade-offs on each platform could be solved with minimal impact to the other platforms our client supports. React and Redux were used for responsive web and HTML-based Smart TVs, retrofit and rxjava for Android mobile/TV platforms. The solution integrated third party vendor workflows through a scalable orchestration engine and extensible data model.
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outcome
Nagarro’s reference applications reduced the development time by 50 percent for the end customer applications delivered to Android TV, Amazon Fire TV, Xbox One, and more. The reduced development time allowed Nagarro's client to offer a wider range of platform options to their customers. It allowed for simplified and seamless integration of all third-party vendors involving identity management, payment, reporting, analytics, recommendations, etc.