Creating the UAE's first digital lifestyle banking app

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A banking app built for millennials in the Middle East.

the story

At a time where banking-as-a-service is the latest rage, banking institutions must find ways to go beyond the usual transaction-based offerings. To attract and retain customers, they need to innovate now. One of the most established banks in the UAE wanted to build the first lifestyle mobile banking application in the Middle East that offers a seamless digital experience for a new generation of customers. Nagarro engineered an intuitive and straightforward banking platform centered around self-service money management. After a successful app launch, they are one of the leading banking solution providers in the UAE today.

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challenge

Going beyond basic transaction offerings and becoming more of a lifestyle partner means thinking differently and offering something new. What can a bank offer its customers to bring them closer, be more relevant, unique, and valuable daily? The bank wanted to radically transform its financial services, starting with building a new digital and user-friendly mobile platform that enables a new value exchange, a new mode of interaction, and a new way of doing business.

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solution

As the mobile strategy partner, Nagarro provided extensive research and development expertise on the features (24/7 access, self-operative account opening, management, etc.), consulted on their roadmap for releases, and developed a scalable and intuitive mobile application.

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outcome

Two years into the launch of the digital lifestyle banking app, they have become one of the fastest-growing banks in the UAE with ten thousand new customers opening accounts every month, mainly from remote areas of the country. The app provides 100% customer query resolution via chat, email, or social media, reflecting the customer’s needs while reducing operational cost significantly. Well received by the customers, the app holds a 4.5 rating on both iOS App Store and Google Playstore.

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