services
A holistic approach that accelerates your current vision while also making you future-proof. We help you face the future fluidically.
Digital Engineering

Value-driven and technology savvy. We future-proof your business.

Intelligent Enterprise
Helping you master your critical business applications, empowering your business to thrive.
Experience and Design
Harness the power of design to drive a whole new level of success.
Events and Webinars
Our Event Series
Featured Event
23 - 26 Jun
Booth #1692, Colorado Convention Center, Denver
Our Latest Talk
By Kanchan Ray, Dr. Sudipta Seal
video icon 60 mins
About
nagarro
Discover more about us,
an outstanding digital
solutions developer and a
great place to work in.
Investor
relations
Financial information,
governance, reports,
announcements, and
investor events.
News &
press releases
Catch up to what we are
doing, and what people
are talking about.
Caring &
sustainability
We care for our world.
Learn about our ESG
initiatives.

Fluidic
Enterprise

Beyond Agility, the convergence of technology and human ingenuity.
talk to us
Welcome to digital product engineering
Thanks for your interest. How can we help?
 
 
success story

Creating actionable customer insights with Big Data

Building a 360-degree customer view to achieve advanced customer segmentation for campaign planning and optimization.
challenge_icon
challenge
The key challenge was to use the huge amounts of customer data to optimize marketing campaigns and measure their effectiveness.
process_icon
process
Nagarro worked on an advanced analytics solution based on big data that included creation of a single database for a “360-degree” view of each customer along with appropriate customer segmentation.
solution_icon
solution
We helped reduce marketing cost, optimize marketing campaigns with relevant themes, personalize customer engagement, reduce churn and increase brand loyalty.
We are now on track to be talking to our customers the way they want to be talked to in order to improve engagement and develop a close affinity by implementing a 360-degree customer view. As a result, we are optimizing our marketing budget to ensure that we are converting as many of our marketing dollars into “good” revenue. Thanks to Nagarro we have taken off and are on an exciting journey that begins with the customer, ends with the customer and where the sky is our only limit.
Julieta Hernández
VP Marketing

read the full story

Nagarro helped align the disparate customer data to enable consistent intelligence using a 360-degree view of each customer.
PDF - 257 KB