en
English (United States) English (United States)
industries
Explore how digital product engineering can transform your industry.
view all industries
 
services
Accelerate your vision with technologies that are both agile and cutting-edge.
view all services
 

Thinking Breakthroughs

Explore our best ideas
Filter by Goal

Modernize

Optimize

Innovate

Disrupt

Transform

Trending technologies
AI and ML
Data Science
IoT
Low Code
API-Management
AQT
Cloud
Agile
DevOps
Chaos Engineering
Data Mesh
Industry
Automotive
Banking and Financial Services
Insurance
Energy and Utilities
Gaming and Entertainment
ISV
Life-sciences and Healthcare
Media and Publishing
Retail and CPG
Telecommunications
Travel & Logistics
Industry and Automation
Non-profits and Education
Public Sector

Events and Webinars

Find more exciting events
Our Event Series

Sommelier

Turntable

Featured Event

VivaTech 2023

14 - 17 Jun
Booth #L16, Hall 1, Paris Expo Porte de Versailles
Register
Our Latest Talk

Innovation powered by world class research

By Kanchan Ray, Dr. Sudipta Seal
video-icon 60 mins
Watch talk
About
nagarro
Discover more about us,
an outstanding digital
solutions developer and a
great place to work in.
About us
Investor
relations
Financial information,
governance, reports,
announcements, and
investor events.
Nagarro IR
News &
press releases
Catch up to what we are
doing, and what people
are talking about.
News center
Caring &
sustainability
We care for our world.
Learn about our ESG
initiatives.
Learn more
Thinking about
becoming a Nagarrian?
get to know us
Check our open positions
Africa & Asia-Pacific
Central & South America
Europe
Middle East
North America
talk to us
Welcome to digital product engineering
Thanks for your interest. How can we help?
view contact details
 
 
English (United States)
success story

Creating actionable customer insights with Big Data

Building a 360-degree customer view to achieve advanced customer segmentation for campaign planning and optimization.
challenge_icon
challenge
The key challenge was to use the huge amounts of customer data to optimize marketing campaigns and measure their effectiveness.
process_icon
process
Nagarro worked on an advanced analytics solution based on big data that included creation of a single database for a “360-degree” view of each customer along with appropriate customer segmentation.
solution_icon
solution
We helped reduce marketing cost, optimize marketing campaigns with relevant themes, personalize customer engagement, reduce churn and increase brand loyalty.
We are now on track to be talking to our customers the way they want to be talked to in order to improve engagement and develop a close affinity by implementing a 360-degree customer view. As a result, we are optimizing our marketing budget to ensure that we are converting as many of our marketing dollars into “good” revenue. Thanks to Nagarro we have taken off and are on an exciting journey that begins with the customer, ends with the customer and where the sky is our only limit.
Julieta Hernández
VP Marketing

read the full story

Nagarro helped align the disparate customer data to enable consistent intelligence using a 360-degree view of each customer.
PDF - 257 KB
Download Case Study

What can we help you achieve?

Work with us Apply for job

Stay up to date with insights
from Nagarro!

©2023
close

Ginger is here
to help you

Ginger is our personal assistant who is going to help you reach the right person
ginger

Cancel
ginger
Thank you for getting in touch with Nagarro!
Close