Aeromexico is a leading airline firm in Mexico operating more than 600 flights every day across 86 destinations, spanning four continents. The airline wanted to align the disparate data to get a 360-degree view of each customer to target the right customer, at the right time with personalized deals. Further, they also needed a system for the unique identification of customers and segmentation of the customer base.
The key challenge was to use the huge amounts of customer data to optimize marketing campaigns and measure their effectiveness.
Nagarro worked on an advanced analytics solution based on big data that included creation of a single database for a “360-degree” view of each customer along with appropriate customer segmentation.