Automating the ad monetization process

The client's business and brands were expanding rapidly, which also meant that processes needed to be upgraded quickly. The current manual ad sales process and display method led to high operational inefficiency. Ad creation and campaign management were manual and tedious.

Advertising campaigns were ad hoc and unoptimized, and metrics to measure performance were not in place. Hence, advertising budgets were not used efficiently. Also, ad inventory selling did not support CPM, CPC, and other advanced models.

Nagarro conducted consulting workshops with the client to co-create an AdTech roadmap with programmatic advertising technology. The solution was implemented through the MVP approach with features such as end-to-end automated ad selling and ad display platform, a self-serviced system for brands to manage their campaigns, and capture performance metrics across the workflow.

CPM was introduced as a new buy unit, and the system was configurable for newer buy units. Moderator workflows helped create and display ads.

By making the entire ad monetization process automated and workflow-driven, operational efficiency increased, and costs and errors were reduced. Also, it helped the brands to plan and measure their campaigns more effectively.

The solution also led to better-utilized ad spending with real-time measurement. Tracking critical metrics like impression, spending, and revenue helped brands better use their budgets.