Automating the ad monetization process

As the retailer’s brand ecosystem expanded, its ad sales and campaign execution processes remained largely manual, fragmented, and difficult to scale. Media placements across owned channels required significant operational effort, while campaign planning, ad trafficking, approvals, and reporting lacked automation and standardization.

At the same time, the absence of a structured RMN foundation limited the retailer’s ability to:

• Scale media buying models efficiently

• Optimize inventory utilization

• Enable self-service experiences for brand partners

• Connect media performance directly to commerce outcomes

These limitations created operational bottlenecks and restricted the retailer’s ability to evolve into a more data-driven, performance-oriented retail media business.

Nagarro partnered with the client to define and implement a fit-for-purpose Retail Media Network enablement roadmap. Using a phased MVP approach, Nagarro helped build an integrated ad monetization ecosystem for the retailer’s owned digital inventory.

The solution included:

• Automated campaign management workflows

• Self-service capabilities for brand teams

• Ad server integration

• Centralized inventory and placement management

• Streamlined approval workflows 
• A unified reporting and measurement layer 

Nagarro also introduced structured media buying constructs such as CPM-based models, while establishing the foundation to support additional buying models in the future.

This enabled the retailer to transition toward a scalable RMN operating model with improved governance, operational efficiency, and end-to-end performance visibility.

By modernizing and automating its ad monetization workflows, the retailer significantly strengthened its Retail Media Network capabilities and improved the efficiency of campaign execution across owned channels.

Brand partners gained enhanced tools to plan, launch, and measure campaigns more effectively, while internal teams reduced manual effort and operational friction.

With improved visibility into impressions, spend, and revenue performance, the retailer was better positioned to:

• Optimize inventory yield

• Improve media effectiveness

• Drive measurable business outcomes

• Scale its retail media operations with confidence

The transformation laid the foundation for a more measurable, scalable, and performance-driven retail media business.