Improved campaign performance through personalized targeting with CDP
A leading athletic footwear and apparel manufacturer wanted to unify scattered customer data for better visibility, efficient targeting, and timely campaigns. Nagarro implemented a Customer Data Platform (CDP) to centralize customer information, integrating with CRM, PoS, eCommerce, SFMC, Loyalty, and third-party systems in real-time. We enriched profiles with engagement metrics, product affinity, and AI-driven scores. A consent management solution ensured compliance. This innovation increased the client's contactable customer base, marketing agility, and campaign performance, fostering deeper connections with their global customers.