3 million ads per second: Adform and Nagarro engineer next-gen advertising platform

Copenhagen, Denmark, Apr 19, 2021: Nagarro, a global leader in digital engineering and technology solutions, and Adform, a digital media advertising technology company serving clients across the world, have together re-engineered Adform’s FLOW platform – an industry-leading advertising platform to enable seamless management of an entire campaign’s life cycle. The updated platform went live in autumn 2020.

Michael Andersen, Adform

Taking a cue from the initial idea from Adform, the Nagarro team has worked closely with Adform for the past few years to develop FLOW. “When choosing a partner, it was important for us that we found one that was culturally aligned and could work with us as one team. Another requirement for us was to find a super responsive and agile partner. We found all of that in Nagarro,” says Michael Andersen, Chief Development Officer at Adform.

The solution comprises a new application platform to facilitate a faster and highly flexible foundation to Adform’s open and transparent advertising technology platform. This helps the business to provide multi-device capability, a consistent user experience, and better time-to-market. Nagarro has supported migrating Adform’s existing products to this new platform.

“The advertising-tech world is extremely competitive with the emergence of new offerings that can change market dynamics. For such a competitive marketplace, time-to-market is critical. Adform conceptualized a platform to deliver a fast-paced customized front end that integrates with back-end services with ease. They needed a team with the right mix of technologists to explore the various possibilities with this platform and execute them at a fast pace and at the same time innovate at each step. Developing this platform with Adform was an enriching experience for us,” says Kunal Bhandari, Media Practice Lead at Nagarro.

Michael Møller, Director at Nagarro, Denmark, adds, “We are proud to be part of Adform’s innovation journey. They have one of the most advanced technical platforms for the ad-tech market, and when they came to us with their problem statement, we knew that it was an ambitious and tough nut to crack – but we also knew that together, as one team, we could crack it! After launching FLOW, we are already working on the next project: revamping their Salesforce systems.”

Recently, Nagarro and Adform extended their partnership to include revamping of supporting systems such as the Adform Salesforce systems. Adform has today completely outsourced the development and maintenance of their entire Salesforce platform to Nagarro.

About Adform
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

About Nagarro
Nagarro (FRA: NA9) is a global digital engineering leader with a full-service offering, including digital product engineering, digital commerce, customer experience, AI and ML-based solutions, cloud, immersive technologies, IoT solutions, and consulting on next-generation ERP. Nagarro helps clients to become innovative, digital-first companies through an entrepreneurial, agile, and CARING mindset, and delivers on its promise of thinking breakthroughs. The company employs over 8,400 people in 26 countries. For more information, visit www.nagarro.com.

Contact:
pr@nagarro.com