Retail success depends on connection

• The most important retail moments are shaped across functions, and not within a single platform.

• A personalized offer matters only when the product is available.

• A demand forecast matters only when customers can find the products they want, when and where they need them.

Customers don’t think channels. They remember experiences and whether you helped them.

Nagarro helps Retail & CPG companies connect platforms, data, AI, and operations into intelligent systems that support faster decisions, more resilient operations, and seamless customer experiences.

Six focus areas

One connected retail engine

1. 

   1. Connected stores

   Build connected stores that make shopping and store operations work better together. Modern POS, assisted selling, frictionless checkout, scan-pay-go, and omnichannel journeys that help improve customer experience, fulfillment, and associate productivity.

2. 2. Agentic retail

   Design and deploy AI agent solutions for customer service, stores, supply chain, and planning within governed workflows. This includes reusable platforms that can scale across countries and languages, with human oversight, clear controls, and practical change management built in.

3. 3. Order and inventory orchestration

   Build connected order, inventory, and fulfillment capabilities that give teams a clearer view of stock, demand, and fulfillment options. Enable order management, inventory intelligence, and fulfillment workflows that protect availability, improve in-store execution, and control cost-to-serve across channels.

4. 4. Composable commerce

   Design and modernize headless, API-first commerce architectures across D2C, B2B, marketplace, and partner channels. Add, change, and scale capabilities faster without being held back by monolithic platforms or full rebuild cycles.

5. 5. Merchandising and revenue growth

   Connect assortment planning, pricing, trade promotions, planogram execution, and markdown optimization into one revenue model. Enable AI-driven decisioning that help merchandising teams respond faster, improve sell-through, and protect margins.

6. 

   6. Social commerce

   Connect social platforms, influencer commerce, live selling, and shoppable content with commerce, inventory, and fulfillment systems. Turn customer engagement into a smoother buying journey and move customer intent more easily into purchase.

How we apply AI

In Retail & CPG, AI works best when it moves from isolated pilots into everyday decisions. We help embed AI across planning, merchandising, fulfillment, store operations, and customer engagement, so teams can act with greater speed, precision, and confidence.

These principles shape the accelerators below and keep AI focused on trusted business outcomes.

1. Responsible by design

   AI should be shaped by governance from the start. Transparency, auditability, privacy, security, and human oversight help teams understand recommendations, assess risk, and intervene when needed.

2. Embedded, not bolted on

   AI creates value when it embeds inside the systems and workflows teams already use, and not simply bolted on as an afterthought. In Retail & CPG, that means planning, merchandising, customer journeys, supply chain operations, stores, and enterprise decision support.

3. Built on enterprise data

   AI depends on the quality of the data behind it. When enterprise data is unified, reliable, and properly governed, AI can generate insights that are more accurate, unbiased, and ready to support real business decisions.

Accelerators

Built for Retail & CPG. Ready to deploy.

• PRISMPersonalization & Commerce Decision Intelligence
• AURAGoverned AI Personas for Customer & Enterprise Journeys
• Mosaic OSEnterprise Agent Orchestration
• Forecastra AIDemand Forecasting & Inventory Intelligence
• Order Flow AIIntelligent Order & Distribution Operations
• Store POSModern Connected Checkout Experiences

Personalization & Commerce Decision Intelligence

PRISM

Turn customer intent into action at every touchpoint.

• Real-time product and content personalization across channels
• AI-driven offer and promotion decisioning
• Commerce experience optimization with A/B and multivariate testing

Key benefit

Increase conversion rates and average order value through relevance.

Our partner ecosystem

Why Nagarro

Build for what's next

The link between business priorities, ways of working, data, AI, and engineering execution is not a given. It has to be built deliberately, across each phase.

Nagarro works where that link is most fragile. Across strategy, architecture, integration, and enterprise-scale engineering. We modernize the platforms and workflows that determine whether a retail transformation actually operates in practice or is limited to design. The focus is on precision over breadth: flexible platforms that don't constrain the business, data foundations that teams trust enough to act on, and AI-enabled operations that scale without losing governance or control.

Retail & CPG businesses don't need more technology; they need technology that works as one.

Strategic outcomes

How it moves the business

1. Revenue decisions that grow the top line

   More relevant offers, stronger conversion, and higher customer lifetime value become possible when personalization, pricing, promotions, loyalty, and omnichannel commerce work together.

2. Margin and inventory decisions that protect profitability

   Lower markdowns, fewer stockouts, less overstock, and more working capital flexibility come from bringing merchandising, forecasting, replenishment, allocation, fulfillment, and cost-to-serve decisions closer together.

3. Operations that scale consistently

   Consistent performance across stores, fulfillment, supply chains, and partner operations that come from better store execution, less repetitive work, and fewer manual handoffs.

4. Data and AI foundations that build long-term resilience

   AI moves from isolated pilots into everyday operations when data, ERP, integration, cloud, and governance foundations are modernized for transparency, resilience, and human oversight.

Nagarro helps Retail and CPG businesses connect technology with day-to-day operations so they can respond more quickly, operate more intelligently, and adapt with confidence.

Our Retail & CPG Leadership

Amit

Managing Director & Global BU Head, Nagarro

LinkedIn

Monica

Managing Director & Global Business Head, Nagarro

LinkedIn

Real retail stories

Building what’s next

• Success story High-touch through high-tech A luxury cosmetics giant gets a high-end website makeover. Read the story
• Success story Adapting to today’s digital age A digital learning platform to gain a competitive advantage. Read the story
• Success story Buying digital expertise for the retail market Austria’s largest retailer faced challenges in handling diverse demands and stakeholders. Nagarro conducted strategy workshops and co-created a tailored portfolio management framework, fostering collaboration and a culture of reliability. Read the story

Frequently asked questions

What are Retail & CPG transformation services?

Retail & CPG transformation services help companies modernize the systems, data, and workflows behind commerce, stores, merchandising, planning, supply chain, and customer experience. The goal is to align decisions across the value chain so the business can move faster, improve inventory availability, protect margins, and scale AI responsibly.

What is a connected retail operating model?

A connected retail operating model links commerce, stores, merchandising, supply chain, customer experience, enterprise data, and AI into a single, coordinated system. It helps retailers move beyond isolated platform upgrades and align decisions across the business.

How can AI improve Retail & CPG operations?

AI improves Retail & CPG operations through personalization, demand forecasting, pricing, promotion optimization, inventory planning, order routing, store task management, customer service agents, and enterprise copilots. These use cases work best when they use governed enterprise data and clear human oversight.

Why is inventory availability important in retail transformation?

Inventory availability directly affects revenue, margin, and customer experience. When inventory data is connected to commerce, forecasting, replenishment, and fulfillment workflows, retailers can reduce stockouts, avoid overstock, and improve working capital.

How does connected retail improve customer experience?

Connected retail improves customer experience by synchronizing across products, prices, promotions, loyalty, inventory, service, fulfillment and channels. Customers get a more consistent experience whether they shop online, in-store, through a marketplace, or through a contact center.