For many, it may be “the most wonderful time of the year,” but for others, the holiday season is a make-or-break moment. With U.S. holiday spending projected to rise by 8% in 2024, reaching $1,778 per person (Deloitte Holiday Retail Survey, 2024), the stakes are higher than ever. More consumers are participating in November promotions, 75% , compared to 61% last year (Deloitte, 2024). Additionally, spending on experiences like events and travel is expected to grow by 16% year-over-year (Deloitte, 2024).
With mobile commerce driving 28% of e-commerce growth (BigCommerce, 2024) and social platforms influencing up to 54% of Gen Z holiday purchases (BigCommerce, 2024), the competitive landscape is fierce.
Are you ready?
With heightened consumer demand and increased competition, it is time for you to shine! Can you maximize the holiday sales? We are here to help!