The rise of apps
Mobile apps are the new normal, and we expect nothing less. Consumers are used to buying almost all goods via apps, and new and innovative technologies have made shopping behaviors easy and enjoyable. 3D views to see the product in your space are a great example of such innovations.
Features such as personalized recommendations, voice-activated searches and one-click purchasing have made mobile shopping a highly interactive experience. These are no longer premium features, but are seen by consumers as the bare minimum. As technology becomes more readily available, we should all expect a much more immersive shopping experience. Retailers, especially online retailers, have been at the forefront of technology adoption and we should continue to see them at the forefront of consumers' minds when it comes to retail and technology. You need to avoid falling into a trap that means you have to play catch-up.