WEBVTT

4d8972e2-8ecc-48f2-a68e-00aa380696f5-0
00:00:03.720 --> 00:00:06.160
Hey, everyone, and welcome back
to the Deep Dive.

e49f465a-7497-4508-99e4-b92619504597-0
00:00:06.520 --> 00:00:07.680
You know how we do things here.

a8022d37-27e9-4855-b0b9-dab3c6240c68-0
00:00:07.680 --> 00:00:11.466
We dig through mountains of
research and pull out those

a8022d37-27e9-4855-b0b9-dab3c6240c68-1
00:00:11.466 --> 00:00:13.360
insights that really matter.

779cc87d-f510-46c8-8b51-ae0a31a668b3-0
00:00:13.360 --> 00:00:16.320
So today we're diving into a
report from Nagaro.

9b5800b2-52ae-443f-a395-3ee289835c25-0
00:00:16.320 --> 00:00:19.448
They're a global tech company,
and they've put together this

9b5800b2-52ae-443f-a395-3ee289835c25-1
00:00:19.448 --> 00:00:22.320
fascinating look at the biggest
digital trends of 2024.

b033369b-1c03-4913-8f71-8184484046d1-0
00:00:22.880 --> 00:00:26.000
Think of it as your road map to
the future of business.

003a890f-ebee-4256-b2f8-76692bd7a1e5-0
00:00:26.160 --> 00:00:29.273
We're talking about AI taking
over customer service, the rise

003a890f-ebee-4256-b2f8-76692bd7a1e5-1
00:00:29.273 --> 00:00:32.086
of these boundary less
organisations, which sounds kind

003a890f-ebee-4256-b2f8-76692bd7a1e5-2
00:00:32.086 --> 00:00:32.840
of wild, right?

b5921818-fddc-4bb9-b369-0ab43bf39022-0
00:00:33.200 --> 00:00:36.032
And a whole new approach to
innovation using something

b5921818-fddc-4bb9-b369-0ab43bf39022-1
00:00:36.032 --> 00:00:36.960
called value pods.

9bb48f4d-8015-4462-b7e3-8cf3b7398e56-0
00:00:36.960 --> 00:00:40.011
By the time we're done, you'll
be ahead of the curve and maybe

9bb48f4d-8015-4462-b7e3-8cf3b7398e56-1
00:00:40.011 --> 00:00:42.240
even have some fresh ideas for
your own work.

a2d2971c-e60f-417a-ba4c-5c4b3a2941d2-0
00:00:42.800 --> 00:00:43.440
Sound good?

bc93c5a5-0517-4248-a5a1-d27f90b171b3-0
00:00:43.920 --> 00:00:45.720
All right, let's dive in.

3cebbb62-3f3b-413c-a93d-5ac46a621f1b-0
00:00:45.920 --> 00:00:48.425
One thing that really stood out
to me in the Garros report is

3cebbb62-3f3b-413c-a93d-5ac46a621f1b-1
00:00:48.425 --> 00:00:49.840
their focus on digital
ecosystems.

63f3b217-bd51-406f-8a21-979dcc701035-0
00:00:50.280 --> 00:00:52.495
They're not just looking at
individual technologies, but at

63f3b217-bd51-406f-8a21-979dcc701035-1
00:00:52.495 --> 00:00:54.600
how everything connects to
create something much bigger.

d1e5eeee-4fb6-456b-80c3-54bbac1f041e-0
00:00:55.120 --> 00:00:58.178
OK, so let's breakdown this
whole digital ecosystem thing,

d1e5eeee-4fb6-456b-80c3-54bbac1f041e-1
00:00:58.178 --> 00:00:58.800
Nagara says.

8b577242-83cb-408d-9dcb-1ce055c2d1cb-0
00:00:58.800 --> 00:01:02.073
It's about tapping into larger
markets, making the most of

8b577242-83cb-408d-9dcb-1ce055c2d1cb-1
00:01:02.073 --> 00:01:05.680
resources and driving innovation
all through interconnectedness.

e5b379c1-05d2-4edd-b393-3e25bde3a971-0
00:01:05.760 --> 00:01:06.280
Exactly.

ad965d6e-de1a-4687-8b09-4ffb43aa30d2-0
00:01:06.800 --> 00:01:10.140
It's about understanding that in
today's digital world, companies

ad965d6e-de1a-4687-8b09-4ffb43aa30d2-1
00:01:10.140 --> 00:01:11.760
are no longer isolated entities.

1eded5df-ebc1-441b-80c6-c48a9c7036f0-0
00:01:11.960 --> 00:01:15.440
They exist as part of a complex
web of relationships with

1eded5df-ebc1-441b-80c6-c48a9c7036f0-1
00:01:15.440 --> 00:01:18.680
customers, suppliers, partners,
and even competitors.

252b762c-1355-41cb-b130-a562ddd1772f-0
00:01:18.720 --> 00:01:21.774
So it's like instead of just
battling it out, businesses can

252b762c-1355-41cb-b130-a562ddd1772f-1
00:01:21.774 --> 00:01:24.978
actually work together and make
each other stronger within this

252b762c-1355-41cb-b130-a562ddd1772f-2
00:01:24.978 --> 00:01:25.879
digital ecosystem.

e12f0e18-e0e6-479c-93a7-e603776bfe84-0
00:01:25.960 --> 00:01:26.840
That's the idea.

935b4cb9-5124-4427-b155-0807b8d05e86-0
00:01:27.200 --> 00:01:30.296
By collaborating, sharing
resources, and creating value

935b4cb9-5124-4427-b155-0807b8d05e86-1
00:01:30.296 --> 00:01:32.840
together, everyone in the
ecosystem benefits.

1cee0ca8-aa8f-4859-b99e-43bde4e741e0-0
00:01:33.240 --> 00:01:36.630
It's a more interconnected and
ultimately more resilient

1cee0ca8-aa8f-4859-b99e-43bde4e741e0-1
00:01:36.630 --> 00:01:37.880
approach to business.

fe60ab8d-707e-405e-a8ef-842d3fbfce35-0
00:01:37.880 --> 00:01:38.560
Makes sense.

246f33d9-ae47-43ab-83b3-007941065dba-0
00:01:38.920 --> 00:01:40.680
But how does this translate to
our listeners?

f4133253-8f79-4ca8-9bbf-ac927a158e35-0
00:01:40.680 --> 00:01:43.838
I mean, are we already part of a
digital ecosystem without even

f4133253-8f79-4ca8-9bbf-ac927a158e35-1
00:01:43.838 --> 00:01:44.480
realising it?

4cff944b-b33a-444f-8375-7a546efa2b7b-0
00:01:44.840 --> 00:01:45.440
Think about it.

534418b9-dad0-4cf4-b8c0-889a9ff2305e-0
00:01:45.520 --> 00:01:48.784
The apps you use, the services
you subscribe to, even your

534418b9-dad0-4cf4-b8c0-889a9ff2305e-1
00:01:48.784 --> 00:01:52.215
social media networks, all of
these are interconnected pieces

534418b9-dad0-4cf4-b8c0-889a9ff2305e-2
00:01:52.215 --> 00:01:55.480
of a digital ecosystem that you
navigate every single day.

352108fa-15f6-4257-b915-6c02d89f46c9-0
00:01:55.680 --> 00:01:56.160
Wow.

5a759e50-e025-493a-bb08-50b66eedd3db-0
00:01:56.160 --> 00:01:59.209
It's like we're all living in
this massive digital forest, and

5a759e50-e025-493a-bb08-50b66eedd3db-1
00:01:59.209 --> 00:02:01.920
we're just starting to see how
everything is connected.

02f7f0bb-caf7-439d-87b6-be4a02caf249-0
00:02:01.920 --> 00:02:05.321
So let's shift gears for a
second and talk about something

02f7f0bb-caf7-439d-87b6-be4a02caf249-1
00:02:05.321 --> 00:02:07.800
that's generating a lot of buzz
right now.

41fcd78e-ec91-4ec1-9571-9c33f2964aee-0
00:02:08.440 --> 00:02:09.520
Generative AI.

82fd0d12-3170-47c6-af00-98a2091fc6e1-0
00:02:10.560 --> 00:02:13.522
Bengaro seem is pretty convinced
that this isn't just a passing

82fd0d12-3170-47c6-af00-98a2091fc6e1-1
00:02:13.522 --> 00:02:13.800
trend.

8468681a-9366-49de-a0ec-7498318e2c5c-0
00:02:14.080 --> 00:02:16.874
They believe it's the driving
force behind how we'll be

8468681a-9366-49de-a0ec-7498318e2c5c-1
00:02:16.874 --> 00:02:19.520
interacting with businesses in
the very near future.

42b5960c-2b26-4db2-8fd3-1d4b2332d4e8-0
00:02:19.800 --> 00:02:23.322
In fact, they even throughout
this stat that 95% of customer

42b5960c-2b26-4db2-8fd3-1d4b2332d4e8-1
00:02:23.322 --> 00:02:26.440
interactions are predicted to be
AI assisted by 2025.

39688e37-0e9b-4648-8aae-ecd0fddde994-0
00:02:26.440 --> 00:02:29.733
It's important to remember that
this isn't about replacing human

39688e37-0e9b-4648-8aae-ecd0fddde994-1
00:02:29.733 --> 00:02:31.000
interaction all together.

7f62618f-37f3-4b35-8ee5-4e64ef80d166-0
00:02:31.160 --> 00:02:34.170
It's about reimagining the
customer experience using AI to

7f62618f-37f3-4b35-8ee5-4e64ef80d166-1
00:02:34.170 --> 00:02:37.130
make be more efficient, more
personalised, and ultimately

7f62618f-37f3-4b35-8ee5-4e64ef80d166-2
00:02:37.130 --> 00:02:39.120
more satisfying for everyone
involved.

148ee9ef-b9ce-472d-a1a5-8a1b90e7a741-0
00:02:39.120 --> 00:02:41.240
Great, so paint a picture for
me.

ddea96d6-6cba-4aff-b1f5-72721c2317bc-0
00:02:41.600 --> 00:02:43.720
What does this actually look
like in practise?

943af788-1c20-46a2-a846-59288c083d46-0
00:02:43.720 --> 00:02:46.360
How will AI be transforming
these customer interactions?

22488ac2-3c1c-4557-a7b7-5adf891e4847-0
00:02:46.360 --> 00:02:49.305
Imagine interacting with a
personalised digital avatar

22488ac2-3c1c-4557-a7b7-5adf891e4847-1
00:02:49.305 --> 00:02:52.572
that's specifically designed to
understand your preferences,

22488ac2-3c1c-4557-a7b7-5adf891e4847-2
00:02:52.572 --> 00:02:55.624
anticipate your needs, and
provide tailored solutions in

22488ac2-3c1c-4557-a7b7-5adf891e4847-3
00:02:55.624 --> 00:02:56.160
real time.

525f6b7f-d563-414a-b740-764d5c71ce05-0
00:02:56.560 --> 00:02:58.667
That's the kind of customer
service experience that

525f6b7f-d563-414a-b740-764d5c71ce05-1
00:02:58.667 --> 00:02:59.680
generative AI can enable.

e17b52d2-4f60-44a5-b072-ec94b6cd6258-0
00:02:59.680 --> 00:03:01.768
That sounds like something
straight out of a science

e17b52d2-4f60-44a5-b072-ec94b6cd6258-1
00:03:01.768 --> 00:03:02.320
fiction movie.

aa99b8e8-a69c-4139-9cb0-355c8f9b6bf7-0
00:03:02.960 --> 00:03:06.230
But if AI is handling all the
routine interactions, where does

aa99b8e8-a69c-4139-9cb0-355c8f9b6bf7-1
00:03:06.230 --> 00:03:07.320
that leave us humans?

f4588d9f-8a66-448e-868c-65154cb8844f-0
00:03:07.840 --> 00:03:11.622
It frees U human agents to focus
on what they do best, building

f4588d9f-8a66-448e-868c-65154cb8844f-1
00:03:11.622 --> 00:03:15.404
relationships, handling complex
issues and providing that human

f4588d9f-8a66-448e-868c-65154cb8844f-2
00:03:15.404 --> 00:03:18.360
touch that AI, at least for now,
can't replicate.

a3c824bc-58f5-4357-add4-3fd3fb72ac75-0
00:03:18.640 --> 00:03:21.563
It's about finding the right
balance between technology and

a3c824bc-58f5-4357-add4-3fd3fb72ac75-1
00:03:21.563 --> 00:03:22.440
the human element.

5094bf3a-14f8-4de7-b0d4-3d592b4a529c-0
00:03:22.640 --> 00:03:25.981
So it's not about AI taking
over, but about AI taking care

5094bf3a-14f8-4de7-b0d4-3d592b4a529c-1
00:03:25.981 --> 00:03:29.208
of the basics so humans can
focus on higher level tasks,

5094bf3a-14f8-4de7-b0d4-3d592b4a529c-2
00:03:29.208 --> 00:03:32.210
things that require empathy,
creativity and critical

5094bf3a-14f8-4de7-b0d4-3d592b4a529c-3
00:03:32.210 --> 00:03:32.720
thinking.

8d153c7e-8c31-4e55-9fa8-1b13a4ffcf0c-0
00:03:33.080 --> 00:03:34.760
The things that make us uniquely
human.

c6f4cdec-62f1-4d9a-a802-e7ba4ca6f44f-0
00:03:35.040 --> 00:03:35.720
Exactly.

01f1f119-7940-4ce6-a343-ce5081bb3f30-0
00:03:36.160 --> 00:03:38.933
And what's really interesting is
that Nagaro suggests these

01f1f119-7940-4ce6-a343-ce5081bb3f30-1
00:03:38.933 --> 00:03:41.846
generative AI playbooks can be
applied to various aspects of a

01f1f119-7940-4ce6-a343-ce5081bb3f30-2
00:03:41.846 --> 00:03:44.111
business, from product
development to marketing,

01f1f119-7940-4ce6-a343-ce5081bb3f30-3
00:03:44.111 --> 00:03:45.359
operations, even logistics.

1fff11c9-37fd-49a9-bf34-c68cead96e37-0
00:03:45.720 --> 00:03:48.371
They see it as a tool for
streamlining processes, making

1fff11c9-37fd-49a9-bf34-c68cead96e37-1
00:03:48.371 --> 00:03:51.161
smarter decisions, and driving
innovation across the entire

1fff11c9-37fd-49a9-bf34-c68cead96e37-2
00:03:51.161 --> 00:03:51.720
value chain.

9fe18e0d-6477-4aa5-bf70-349c2efe76bf-0
00:03:51.920 --> 00:03:55.568
So it's like AI is becoming this
all powerful business assistant,

9fe18e0d-6477-4aa5-bf70-349c2efe76bf-1
00:03:55.568 --> 00:03:58.000
helping companies work smarter,
not harder.

bc24ab38-b10f-41a5-b6c6-98b53d259218-0
00:03:59.040 --> 00:04:02.106
Makes you wonder though, with
all this AI handling more and

bc24ab38-b10f-41a5-b6c6-98b53d259218-1
00:04:02.106 --> 00:04:04.560
more responsibility, who's
actually in control?

bcaa84f8-93e7-4925-85b7-8944ba2a5781-0
00:04:05.240 --> 00:04:08.604
This brings us to Nagara's next
big trend, the rise of what they

bcaa84f8-93e7-4925-85b7-8944ba2a5781-1
00:04:08.604 --> 00:04:10.520
call the boundary Less
organisation.

ebcd97b4-2e88-4b67-9af9-e89277303d2d-0
00:04:10.600 --> 00:04:12.200
This is where things get really
interesting.

cd4d261a-ce0c-488e-b796-b38238885cf4-0
00:04:12.680 --> 00:04:16.547
As AI and automation become more
deeply integrated into our work

cd4d261a-ce0c-488e-b796-b38238885cf4-1
00:04:16.547 --> 00:04:19.939
lives, those traditional
organisational structures, with

cd4d261a-ce0c-488e-b796-b38238885cf4-2
00:04:19.939 --> 00:04:23.569
their rigid hierarchies and
department silos are starting to

cd4d261a-ce0c-488e-b796-b38238885cf4-3
00:04:23.569 --> 00:04:24.760
feel a bit outdated.

73dd73b1-c161-43c0-a17f-9cf9e4479401-0
00:04:24.960 --> 00:04:26.680
Yeah, I can see how that would
happen.

f9302f2e-5318-425e-9408-1b228b6cde08-0
00:04:27.240 --> 00:04:29.855
But how do you manage
responsibility and security in a

f9302f2e-5318-425e-9408-1b228b6cde08-1
00:04:29.855 --> 00:04:31.520
world where the lines are
blurred?

119c12c1-fbf4-40e3-bc75-4f926fd5b8ac-0
00:04:31.760 --> 00:04:34.792
If everyone's working remotely
and AI is calling some of the

119c12c1-fbf4-40e3-bc75-4f926fd5b8ac-1
00:04:34.792 --> 00:04:36.880
shots, what happens when things
go wrong?

b84304cc-674e-4625-893b-1429a32feae8-0
00:04:37.280 --> 00:04:40.320
That's where Nagaro's emphasis
on AI governance comes in.

763cc406-9fe7-49d4-b979-1a41e73ea18d-0
00:04:40.680 --> 00:04:43.500
They argue that in this new
world of work, it's less about

763cc406-9fe7-49d4-b979-1a41e73ea18d-1
00:04:43.500 --> 00:04:46.320
top down control and more about
establishing clear ethical

763cc406-9fe7-49d4-b979-1a41e73ea18d-2
00:04:46.320 --> 00:04:48.520
guidelines for AI development
and deployment.

a017fc76-54ca-4627-866a-8507fb9426a7-0
00:04:48.880 --> 00:04:51.864
It's about fostering a culture
of collaboration and trust among

a017fc76-54ca-4627-866a-8507fb9426a7-1
00:04:51.864 --> 00:04:54.848
team members, and ensuring that
everyone understands their role

a017fc76-54ca-4627-866a-8507fb9426a7-2
00:04:54.848 --> 00:04:57.599
and responsibilities, regardless
of location or hierarchy.

6040a27d-590a-45fb-8fca-92a2cdfdef09-0
00:04:57.640 --> 00:05:00.749
So it's less about rigid
structures and more about

6040a27d-590a-45fb-8fca-92a2cdfdef09-1
00:05:00.749 --> 00:05:04.591
building a flexible, transparent
organisational culture that's

6040a27d-590a-45fb-8fca-92a2cdfdef09-2
00:05:04.591 --> 00:05:06.360
adaptable and built on trust.

005c00f0-9410-4401-b886-196b9f3bb77e-0
00:05:06.760 --> 00:05:09.579
It makes you wonder though,
could you thrive in a boundary

005c00f0-9410-4401-b886-196b9f3bb77e-1
00:05:09.579 --> 00:05:10.440
less organisation?

dd2b1918-d961-4c9a-88b4-f59d84d97473-0
00:05:10.840 --> 00:05:13.320
What would the challenges and
opportunities be for you?

7de1ae8f-f60d-4b88-8961-baa1c0357e9c-0
00:05:13.800 --> 00:05:15.240
It's definitely something to
think about.

96b94db2-55c2-4e50-98e1-c0fe4b5ac403-0
00:05:16.040 --> 00:05:19.497
And Speaking of challenging
traditional structures, Nogaro

96b94db2-55c2-4e50-98e1-c0fe4b5ac403-1
00:05:19.497 --> 00:05:22.954
introduces this intriguing
concept of value pods that they

96b94db2-55c2-4e50-98e1-c0fe4b5ac403-2
00:05:22.954 --> 00:05:26.646
see as the building blocks of
innovation within these boundary

96b94db2-55c2-4e50-98e1-c0fe4b5ac403-3
00:05:26.646 --> 00:05:27.760
less organisations.

277d27d1-4dfd-432e-bb8b-d361d14686e9-0
00:05:28.320 --> 00:05:31.954
These value pods are essentially
self-contained units within an

277d27d1-4dfd-432e-bb8b-d361d14686e9-1
00:05:31.954 --> 00:05:35.417
organisation that are laser
focused on delivering a specific

277d27d1-4dfd-432e-bb8b-d361d14686e9-2
00:05:35.417 --> 00:05:36.440
value proposition.

1f725f04-e62e-4872-a42c-0f6eddb885f8-0
00:05:37.200 --> 00:05:39.782
They bring together individuals
with diverse skill sets from

1f725f04-e62e-4872-a42c-0f6eddb885f8-1
00:05:39.782 --> 00:05:42.491
different parts of the company
to work collaboratively toward a

1f725f04-e62e-4872-a42c-0f6eddb885f8-2
00:05:42.491 --> 00:05:43.000
shared goal.

1cb8a65d-b9e2-4db5-a65f-d05fc620ab51-0
00:05:43.000 --> 00:05:45.688
So it's like a mini company
within a company focused on

1cb8a65d-b9e2-4db5-a65f-d05fc620ab51-1
00:05:45.688 --> 00:05:47.080
achieving a specific outcome.

ab713db3-6b6f-45ce-9ce0-482084b35c1b-0
00:05:47.120 --> 00:05:49.280
That sounds incredibly agile and
efficient.

073d9205-77f2-4ee6-a6be-7caf7d5b10dc-0
00:05:49.280 --> 00:05:49.800
Exactly.

2b6bd09c-73d4-4078-bd16-8a7c84687e3f-0
00:05:49.920 --> 00:05:52.606
And because they're not limited
by traditional departmental

2b6bd09c-73d4-4078-bd16-8a7c84687e3f-1
00:05:52.606 --> 00:05:55.383
boundaries, value pods can be
assembled and dissolved quickly

2b6bd09c-73d4-4078-bd16-8a7c84687e3f-2
00:05:55.383 --> 00:05:58.159
in response to new opportunities
for shifting market demands.

5b491f6b-60f2-4f55-925e-285fb90607cf-0
00:05:58.360 --> 00:06:01.198
I'm starting to see how this
ties into the whole boundaryless

5b491f6b-60f2-4f55-925e-285fb90607cf-1
00:06:01.198 --> 00:06:02.160
organisation concept.

5ac0fe9d-4caf-494f-beb0-1c8f3665a7fc-0
00:06:02.520 --> 00:06:06.109
It's about creating these
nimble, responsive units that

5ac0fe9d-4caf-494f-beb0-1c8f3665a7fc-1
00:06:06.109 --> 00:06:09.828
can adapt to change and drive
innovation much faster than

5ac0fe9d-4caf-494f-beb0-1c8f3665a7fc-2
00:06:09.828 --> 00:06:12.200
traditional hierarchical
structures.

4aa2c186-dee3-4c4c-9521-b50809c2331a-0
00:06:12.480 --> 00:06:15.634
It's a whole new way of thinking
about how work gets done

4aa2c186-dee3-4c4c-9521-b50809c2331a-1
00:06:15.634 --> 00:06:18.680
precise, and while Nagaro
doesn't provide specific real

4aa2c186-dee3-4c4c-9521-b50809c2331a-2
00:06:18.680 --> 00:06:21.999
world examples, we can imagine
how a company might use value

4aa2c186-dee3-4c4c-9521-b50809c2331a-3
00:06:21.999 --> 00:06:25.045
pods to, say, develop a new
product, launch a marketing

4aa2c186-dee3-4c4c-9521-b50809c2331a-4
00:06:25.045 --> 00:06:28.200
campaign, or even explore an
entirely new business model.

a8d260db-ef48-4b5c-b577-fa84e0d3d8ed-0
00:06:28.600 --> 00:06:31.694
This is all starting to paint a
very different picture of the

a8d260db-ef48-4b5c-b577-fa84e0d3d8ed-1
00:06:31.694 --> 00:06:34.240
future of work, and frankly,
it's pretty exciting.

98ee0d1a-7971-42fa-b77a-09c0586d5218-0
00:06:35.040 --> 00:06:37.852
But before we get too carried
away with these futuristic

98ee0d1a-7971-42fa-b77a-09c0586d5218-1
00:06:37.852 --> 00:06:41.060
visions, there's one more piece
of the puzzle we need to address

98ee0d1a-7971-42fa-b77a-09c0586d5218-2
00:06:41.060 --> 00:06:42.640
the digital identity revolution.

0125d75c-7899-4b82-9aeb-0766a21877c8-0
00:06:42.840 --> 00:06:45.874
This is something that Nagaro
highlights as a key factor in

0125d75c-7899-4b82-9aeb-0766a21877c8-1
00:06:45.874 --> 00:06:48.960
building successful businesses
in today's data-driven world.

23af9def-c469-4c6d-a928-ded696bdc6a6-0
00:06:49.520 --> 00:06:52.620
As our lives become increasingly
intertwined with the digital

23af9def-c469-4c6d-a928-ded696bdc6a6-1
00:06:52.620 --> 00:06:55.670
realm, our digital identities
are becoming just as important

23af9def-c469-4c6d-a928-ded696bdc6a6-2
00:06:55.670 --> 00:06:56.720
as our physical ones.

a2e112e1-493a-4400-8847-86db9a9f5bd2-0
00:06:56.880 --> 00:06:58.480
OK, so let's unpack that.

e32abfb6-254a-40de-8dad-818b5db95e25-0
00:06:58.760 --> 00:07:01.561
What exactly do we mean when we
talk about digital identity, and

e32abfb6-254a-40de-8dad-818b5db95e25-1
00:07:01.561 --> 00:07:04.190
why is it so crucial in the
context of everything else we've

e32abfb6-254a-40de-8dad-818b5db95e25-2
00:07:04.190 --> 00:07:04.880
been discussing?

1102c3ec-e009-4117-9db2-a5001343cd43-0
00:07:05.120 --> 00:07:08.033
Think about all the online
accounts you manage, all the

1102c3ec-e009-4117-9db2-a5001343cd43-1
00:07:08.033 --> 00:07:10.582
data associated with those
accounts, your online

1102c3ec-e009-4117-9db2-a5001343cd43-2
00:07:10.582 --> 00:07:12.559
interactions, your digital
footprint.

965a843b-1e2a-4259-abd4-9b412e0e8f80-0
00:07:13.080 --> 00:07:14.920
That's essentially your digital
identity.

260c6c8b-614a-4bd8-918c-ec013c0ff92d-0
00:07:15.320 --> 00:07:17.920
It's everything that represents
you in the online world.

dbac0e31-91aa-4d39-8da8-f1ffa5bdb528-0
00:07:17.920 --> 00:07:20.968
It's like a digital twin that
holds all the information about

dbac0e31-91aa-4d39-8da8-f1ffa5bdb528-1
00:07:20.968 --> 00:07:22.640
who we are and what we do
online.

d5baf121-7690-4a9e-9fb8-175db4cf3811-0
00:07:22.720 --> 00:07:23.360
Exactly.

76357caf-ea1b-437f-a16d-1acab73b2497-0
00:07:23.560 --> 00:07:26.788
And from a business perspective,
managing these digital

76357caf-ea1b-437f-a16d-1acab73b2497-1
00:07:26.788 --> 00:07:29.901
identities effectively is
crucial for a whole host of

76357caf-ea1b-437f-a16d-1acab73b2497-2
00:07:29.901 --> 00:07:33.130
reasons, from ensuring seamless
customer experiences to

76357caf-ea1b-437f-a16d-1acab73b2497-3
00:07:33.130 --> 00:07:35.840
protecting sensitive data and
minimising risk.

96470860-ad30-4dd6-a9c2-3bfe97ab65c9-0
00:07:36.320 --> 00:07:39.447
So it's not just about security,
it's also about creating those

96470860-ad30-4dd6-a9c2-3bfe97ab65c9-1
00:07:39.447 --> 00:07:42.329
personalised, frictionless
experiences that customers have

96470860-ad30-4dd6-a9c2-3bfe97ab65c9-2
00:07:42.329 --> 00:07:44.040
come to expect in the digital
age.

60a211ba-933e-4e61-9ee8-f6d17b1e233a-0
00:07:44.600 --> 00:07:48.128
But how do businesses walk that
fine line between offering

60a211ba-933e-4e61-9ee8-f6d17b1e233a-1
00:07:48.128 --> 00:07:50.520
personalization and protecting
privacy?

1871c071-64aa-4af7-ae0d-32c2373a708e-0
00:07:50.760 --> 00:07:53.120
It all boils down to
transparency and control.

1e9b77d2-e235-41e3-baf9-06874ac0a2de-0
00:07:53.360 --> 00:07:56.263
Customers need to understand
what data is being collected,

1e9b77d2-e235-41e3-baf9-06874ac0a2de-1
00:07:56.263 --> 00:07:59.117
how it's being used, and they
need to have the ability to

1e9b77d2-e235-41e3-baf9-06874ac0a2de-2
00:07:59.117 --> 00:08:00.840
manage their own privacy
settings.

7af855a5-49cc-42a6-8ee7-39ff42ed7445-0
00:08:01.120 --> 00:08:03.670
It sounds like finding that
balance is going to be a major

7af855a5-49cc-42a6-8ee7-39ff42ed7445-1
00:08:03.670 --> 00:08:05.400
challenge for businesses going
forward.

2ba2c27b-78b8-49ed-a043-46ed86ea60a1-0
00:08:05.800 --> 00:08:08.840
After all, in today's digital
world, trust is everything.

969fbe57-6432-4f07-bd0f-5b3889e33672-0
00:08:09.280 --> 00:08:11.767
If customers don't feel like
their data is safe and their

969fbe57-6432-4f07-bd0f-5b3889e33672-1
00:08:11.767 --> 00:08:14.211
privacy is respected, they'll
simply take their business

969fbe57-6432-4f07-bd0f-5b3889e33672-2
00:08:14.211 --> 00:08:14.640
elsewhere.

85639709-5e79-4979-847a-471bccf6a283-0
00:08:14.960 --> 00:08:15.680
Absolutely.

fa433878-3d3c-4aba-b7ce-3d14183f97b6-0
00:08:16.000 --> 00:08:18.942
Nagaro's report really drives
home the point that digital

fa433878-3d3c-4aba-b7ce-3d14183f97b6-1
00:08:18.942 --> 00:08:21.480
identity management isn't just a
technical issue.

81546c4f-a0ac-4e2d-a521-fde1769363a6-0
00:08:21.720 --> 00:08:25.591
It's a strategic imperative for
any business that wants to build

81546c4f-a0ac-4e2d-a521-fde1769363a6-1
00:08:25.591 --> 00:08:28.927
trust, foster loyalty and
ultimately thrive in this new

81546c4f-a0ac-4e2d-a521-fde1769363a6-2
00:08:28.927 --> 00:08:29.999
digital landscape.

8ee3bd0f-cda8-4c67-bc10-4eee83b4de78-0
00:08:30.360 --> 00:08:33.303
O we've gone from this
interconnected web of digital

8ee3bd0f-cda8-4c67-bc10-4eee83b4de78-1
00:08:33.303 --> 00:08:36.634
ecosystems to the rise of AI,
the emergence of boundaryless

8ee3bd0f-cda8-4c67-bc10-4eee83b4de78-2
00:08:36.634 --> 00:08:39.800
organisations, and now this
digital identity revolution.

fb0a8c97-32f0-46db-886a-799f3b120ff9-0
00:08:39.800 --> 00:08:42.596
It's clear that we're witnessing
a fundamental shift in how

fb0a8c97-32f0-46db-886a-799f3b120ff9-1
00:08:42.596 --> 00:08:44.600
businesses operate and how work
gets done.

824c4242-cdee-4932-a770-477f7d719276-0
00:08:44.600 --> 00:08:47.191
And what's remarkable is how all
of these trends are

824c4242-cdee-4932-a770-477f7d719276-1
00:08:47.191 --> 00:08:50.173
interconnected, each influencing
and shaping the others in a

824c4242-cdee-4932-a770-477f7d719276-2
00:08:50.173 --> 00:08:51.640
dynamic and ever evolving way.

a452d457-cc29-41a9-8d14-f1f8d00ad73a-0
00:08:51.760 --> 00:08:54.906
It's a complex and fascinating
landscape that requires a new

a452d457-cc29-41a9-8d14-f1f8d00ad73a-1
00:08:54.906 --> 00:08:57.640
way of thinking and a
willingness to embrace change.

167058ff-c6f5-4743-84d0-6a993feeaecd-0
00:08:57.880 --> 00:09:00.753
Yeah, it's a lot to take in, but
hopefully our listeners are

167058ff-c6f5-4743-84d0-6a993feeaecd-1
00:09:00.753 --> 00:09:03.439
starting to see how these
seemingly disparate trends are

167058ff-c6f5-4743-84d0-6a993feeaecd-2
00:09:03.439 --> 00:09:05.936
weaving together to form the
fabric of the future of

167058ff-c6f5-4743-84d0-6a993feeaecd-3
00:09:05.936 --> 00:09:06.360
business.

70794f5d-23cb-4ebe-80c0-c9976c012205-0
00:09:06.880 --> 00:09:09.662
But before we get too ahead of
ourselves, let's take a step

70794f5d-23cb-4ebe-80c0-c9976c012205-1
00:09:09.662 --> 00:09:12.631
back and look at some concrete
examples of how these trends are

70794f5d-23cb-4ebe-80c0-c9976c012205-2
00:09:12.631 --> 00:09:14.440
already playing out in the real
world.

dd7b542f-8b2b-4223-8092-132ca9067396-0
00:09:14.880 --> 00:09:18.637
We'll explore that and more in
Part 2 of our deep dive into

dd7b542f-8b2b-4223-8092-132ca9067396-1
00:09:18.637 --> 00:09:19.640
Nagaro's report.

a4b4be13-69e5-4927-a94b-b0066644f400-0
00:09:20.240 --> 00:09:21.400
Welcome back to the deep dive.

b61a4793-c2fd-476a-87c5-a4694ab518f2-0
00:09:21.800 --> 00:09:24.731
You know, before we move ahead,
I think it's important to note

b61a4793-c2fd-476a-87c5-a4694ab518f2-1
00:09:24.731 --> 00:09:27.337
that Nagaro's report doesn't
just present these digital

b61a4793-c2fd-476a-87c5-a4694ab518f2-2
00:09:27.337 --> 00:09:28.640
trends as abstract concepts.

33cb78a0-49dc-4684-be0d-2b229c0291c1-0
00:09:29.080 --> 00:09:32.424
They've actually provided some
pretty compelling statistics to

33cb78a0-49dc-4684-be0d-2b229c0291c1-1
00:09:32.424 --> 00:09:35.503
demonstrate the real world
impact these trends are having

33cb78a0-49dc-4684-be0d-2b229c0291c1-2
00:09:35.503 --> 00:09:37.679
on businesses across various
industries.

78fce46d-3f50-47d3-8b91-700fee1b24ba-0
00:09:37.680 --> 00:09:39.280
Oh yeah, I'm all about the data.

8746c9a0-fb77-4083-87c3-20964c7eb7b6-0
00:09:39.480 --> 00:09:41.800
Numbers always help to put
things in perspective.

9acbb8c7-de53-43df-a790-ff000e9c3361-0
00:09:41.800 --> 00:09:43.640
What kind of statistics are we
talking about here?

15302c16-f639-41e9-8f76-644e677ea8c7-0
00:09:43.680 --> 00:09:46.906
One that really jumped out at me
was their projection for the

15302c16-f639-41e9-8f76-644e677ea8c7-1
00:09:46.906 --> 00:09:48.000
generative AI market.

96552088-771e-4704-99fb-50f407b18f12-0
00:09:48.000 --> 00:09:52.981
They estimate it'll grow from
$40 billion in 2024 to a

96552088-771e-4704-99fb-50f407b18f12-1
00:09:52.981 --> 00:09:55.880
staggering $126 billion by 2027.

91511ffa-84e6-4eb4-a9d0-9d622d38e437-0
00:09:55.880 --> 00:09:56.760
Whoa.

dbd71c28-5d3a-470f-938f-b14b067b1e35-0
00:09:56.760 --> 00:09:59.040
That's a massive leap.

6d325316-6809-4f82-b20e-8839419a719d-0
00:09:59.040 --> 00:10:00.720
What's driving this explosive
growth?

c4b0ae36-2bed-4820-b190-c8752f046000-0
00:10:00.720 --> 00:10:04.415
It's the increasing recognition
among businesses that generative

c4b0ae36-2bed-4820-b190-c8752f046000-1
00:10:04.415 --> 00:10:07.600
AI has the potential to
revolutionise how they operate.

30f36d06-5ee4-4965-9488-207d0c3de1a4-0
00:10:07.600 --> 00:10:11.140
We're seeing substantial
investments in AI driven tools,

30f36d06-5ee4-4965-9488-207d0c3de1a4-1
00:10:11.140 --> 00:10:14.680
platforms and infrastructure, OK
across various sectors.

efaa0087-d480-4548-ba03-0083a3ee4e67-0
00:10:14.720 --> 00:10:18.200
So it seems like AI is going
from a niche technology to a

efaa0087-d480-4548-ba03-0083a3ee4e67-1
00:10:18.200 --> 00:10:20.000
mainstream business essential.

f5361c34-f9ef-4c56-82aa-8d09accc9735-0
00:10:20.000 --> 00:10:22.480
But it's not just about the tech
itself, right?

a41b82c7-aa7f-4b14-ac8d-575f89e86e28-0
00:10:22.760 --> 00:10:26.284
It's about how businesses are
using AI to transform their

a41b82c7-aa7f-4b14-ac8d-575f89e86e28-1
00:10:26.284 --> 00:10:27.560
operations precisely.

70f98e71-cda7-4c54-b881-0ecfdab2d595-0
00:10:27.640 --> 00:10:30.414
And the Gara's report digs into
how generative AI is being

70f98e71-cda7-4c54-b881-0ecfdab2d595-1
00:10:30.414 --> 00:10:31.920
applied in different industries.

5ef3e6eb-b0aa-427f-ad70-3f13f17afe0f-0
00:10:32.360 --> 00:10:35.376
For example, in healthcare,
we're seeing it used to analyse

5ef3e6eb-b0aa-427f-ad70-3f13f17afe0f-1
00:10:35.376 --> 00:10:38.141
medical images, assist with
diagnosis and even develop

5ef3e6eb-b0aa-427f-ad70-3f13f17afe0f-2
00:10:38.141 --> 00:10:39.600
personalised treatment plans.

5a894996-2cc1-4d03-a224-3759be59eb80-0
00:10:39.600 --> 00:10:42.749
So it's like having an AI doctor
working alongside human medical

5a894996-2cc1-4d03-a224-3759be59eb80-1
00:10:42.749 --> 00:10:45.559
professionals, offering insights
and helping to make more

5a894996-2cc1-4d03-a224-3759be59eb80-2
00:10:45.559 --> 00:10:46.480
informed decisions.

ded0be7a-403b-4022-b071-1e26e52b88f0-0
00:10:46.800 --> 00:10:47.760
In a way, yes.

a4d53873-b60b-4293-93f2-7d0c846da2be-0
00:10:48.160 --> 00:10:49.400
And it's not limited to
healthcare.

5eececdf-73f3-417d-ba80-2e21995c5122-0
00:10:49.640 --> 00:10:52.597
In finance, generative AI is
being deployed to detect fraud,

5eececdf-73f3-417d-ba80-2e21995c5122-1
00:10:52.597 --> 00:10:55.700
automate training strategies and
provide personalised financial

5eececdf-73f3-417d-ba80-2e21995c5122-2
00:10:55.700 --> 00:10:56.040
advice.

e51208a3-f25d-4df0-9f5d-cb073691faca-0
00:10:56.240 --> 00:10:59.101
And in manufacturing, it's
optimising production processes,

e51208a3-f25d-4df0-9f5d-cb073691faca-1
00:10:59.101 --> 00:11:02.010
predicting equipment failures
and even helping to design new

e51208a3-f25d-4df0-9f5d-cb073691faca-2
00:11:02.010 --> 00:11:02.440
products.

c1e14550-36eb-4fd1-863f-8d6b76831244-0
00:11:02.600 --> 00:11:06.140
It's amazing how AI is not only
streamlining existing processes,

c1e14550-36eb-4fd1-863f-8d6b76831244-1
00:11:06.140 --> 00:11:08.918
but also opening up
possibilities that we couldn't

c1e14550-36eb-4fd1-863f-8d6b76831244-2
00:11:08.918 --> 00:11:10.880
have imagined just a few years
ago.

739325dc-22aa-4179-8228-6627af95b67e-0
00:11:10.920 --> 00:11:11.360
It is.

fa0f1635-9670-406b-ad74-f87906c1c0d7-0
00:11:11.680 --> 00:11:14.625
And Speaking of transforming the
way we work, Nagaro also

fa0f1635-9670-406b-ad74-f87906c1c0d7-1
00:11:14.625 --> 00:11:17.520
highlights the significant
growth in digital workplaces.

013e3d3e-7444-4b7b-8e7f-564cf84d384c-0
00:11:18.040 --> 00:11:21.895
They know that the adoption of
digital workplace platforms,

013e3d3e-7444-4b7b-8e7f-564cf84d384c-1
00:11:21.895 --> 00:11:25.172
which integrate things like
communication, project

013e3d3e-7444-4b7b-8e7f-564cf84d384c-2
00:11:25.172 --> 00:11:29.284
management, and analytics, has
surged by an impressive 43% from

013e3d3e-7444-4b7b-8e7f-564cf84d384c-3
00:11:29.284 --> 00:11:30.119
2023 to 2024.

264c872c-6dac-433d-9091-830ee70f0d4e-0
00:11:30.280 --> 00:11:32.160
Wow, that's a huge jump.

10c8ad93-7988-4537-bde1-f22a21518db4-0
00:11:32.520 --> 00:11:35.440
What's fueling this rapid
adoption of digital workplaces?

98e5d7ce-4bd9-4bf0-8142-ddc624b02323-0
00:11:35.480 --> 00:11:38.069
It's driven by the need for
businesses to adapt to the

98e5d7ce-4bd9-4bf0-8142-ddc624b02323-1
00:11:38.069 --> 00:11:39.200
changing nature of work.

b2f613c1-ab9f-4adb-9d70-dfdc5778bfbd-0
00:11:39.560 --> 00:11:42.626
With the rise of remote and
hybrid work models, companies

b2f613c1-ab9f-4adb-9d70-dfdc5778bfbd-1
00:11:42.626 --> 00:11:45.904
need tools that enable their
teams to collaborate seamlessly,

b2f613c1-ab9f-4adb-9d70-dfdc5778bfbd-2
00:11:45.904 --> 00:11:47.120
regardless of location.

4f9a1ed0-df8d-459d-941a-e6e1e916b2e5-0
00:11:47.520 --> 00:11:50.278
So these digital workplace
platforms are essentially

4f9a1ed0-df8d-459d-941a-e6e1e916b2e5-1
00:11:50.278 --> 00:11:53.089
becoming the virtual offices
where teams can connect,

4f9a1ed0-df8d-459d-941a-e6e1e916b2e5-2
00:11:53.089 --> 00:11:56.160
communicate, and get work done
from anywhere in the world.

37a88830-ea7e-441b-a1cc-3cdd54d1baaf-0
00:11:56.160 --> 00:11:56.840
Exactly.

28e309f3-d059-4cd0-ad22-603f6594df17-0
00:11:57.040 --> 00:11:59.853
And they're becoming incredibly
sophisticated, offering more

28e309f3-d059-4cd0-ad22-603f6594df17-1
00:11:59.853 --> 00:12:01.560
than just basic communication
tools.

570d391a-01fe-4e62-bfc9-b8ddbf521874-0
00:12:01.720 --> 00:12:04.502
They often include features for
project management, task

570d391a-01fe-4e62-bfc9-b8ddbf521874-1
00:12:04.502 --> 00:12:07.675
tracking, document sharing, and
even data analytics, which helps

570d391a-01fe-4e62-bfc9-b8ddbf521874-2
00:12:07.675 --> 00:12:10.360
teams work more efficiently and
make better decisions.

bfcf7102-5cde-43f6-9b7b-1894bb6acfd2-0
00:12:10.640 --> 00:12:13.211
It sounds like these platforms
are quickly becoming

bfcf7102-5cde-43f6-9b7b-1894bb6acfd2-1
00:12:13.211 --> 00:12:16.227
indispensable for businesses
trying to navigate this new new

bfcf7102-5cde-43f6-9b7b-1894bb6acfd2-2
00:12:16.227 --> 00:12:19.045
world of work, especially with
the rise of boundary less

bfcf7102-5cde-43f6-9b7b-1894bb6acfd2-3
00:12:19.045 --> 00:12:21.319
organisations, which we talked
about earlier.

5f1d5340-82a0-44cf-afaf-0b2a56637dea-0
00:12:21.320 --> 00:12:24.361
Absolutely, these digital
workplace platforms play a

5f1d5340-82a0-44cf-afaf-0b2a56637dea-1
00:12:24.361 --> 00:12:27.920
critical role in facilitating
the boundary less organisation.

6596ed49-4b09-4dea-a75d-baf4572f3ab9-0
00:12:28.400 --> 00:12:30.859
By providing a unified
experience that connects

6596ed49-4b09-4dea-a75d-baf4572f3ab9-1
00:12:30.859 --> 00:12:33.729
employees regardless of
location, they help to minimise

6596ed49-4b09-4dea-a75d-baf4572f3ab9-2
00:12:33.729 --> 00:12:36.240
the reliance on traditional
office environments.

10c2c687-b11e-40a2-8cc6-faef5273a213-0
00:12:36.600 --> 00:12:40.128
It's interesting to consider how
physical offices may evolve or

10c2c687-b11e-40a2-8cc6-faef5273a213-1
00:12:40.128 --> 00:12:43.491
even become obsolete as these
digital workspaces become more

10c2c687-b11e-40a2-8cc6-faef5273a213-2
00:12:43.491 --> 00:12:44.759
advanced and immersive.

f2f7edac-7d72-4536-89a9-4ea594c916e0-0
00:12:45.440 --> 00:12:47.991
But with all this focus on
technology, it's important to

f2f7edac-7d72-4536-89a9-4ea594c916e0-1
00:12:47.991 --> 00:12:49.200
remember the human element.

e2bdf18f-301b-40a3-a303-0d31c555678e-0
00:12:49.800 --> 00:12:53.529
Nagarro emphasises the critical
need to build a future focused

e2bdf18f-301b-40a3-a303-0d31c555678e-1
00:12:53.529 --> 00:12:56.489
workforce that can leverage
these powerful trends

e2bdf18f-301b-40a3-a303-0d31c555678e-2
00:12:56.489 --> 00:12:57.200
effectively.

41550a1c-d398-438a-a52d-90e42080d41f-0
00:12:57.320 --> 00:12:58.800
Yeah, that's a point I can't
stress enough.

7b4a1a85-dfc3-4908-af84-53c1e3ac9aad-0
00:12:58.800 --> 00:13:01.902
Technology is a powerful tool,
but it's only as effective as

7b4a1a85-dfc3-4908-af84-53c1e3ac9aad-1
00:13:01.902 --> 00:13:02.920
the people using it.

38730c0d-15d1-4be6-b30f-68c2d5e59f28-0
00:13:03.600 --> 00:13:06.143
Nagarro argues that businesses
need to invest in their

38730c0d-15d1-4be6-b30f-68c2d5e59f28-1
00:13:06.143 --> 00:13:08.918
employees, providing them with
the training and development

38730c0d-15d1-4be6-b30f-68c2d5e59f28-2
00:13:08.918 --> 00:13:11.647
opportunities they need to
thrive in this rapidly evolving

38730c0d-15d1-4be6-b30f-68c2d5e59f28-3
00:13:11.647 --> 00:13:12.480
digital landscape.

6f936035-bf67-40d8-bfd2-841c79d2b52c-0
00:13:12.600 --> 00:13:16.007
So it's about empowering people
to be the drivers of innovation,

6f936035-bf67-40d8-bfd2-841c79d2b52c-1
00:13:16.007 --> 00:13:18.000
not just passive users of
technology.

598b6398-ed7e-4c9b-bd23-c883f348afcb-0
00:13:18.360 --> 00:13:21.745
What does Nagara suggest
businesses focus on specifically

598b6398-ed7e-4c9b-bd23-c883f348afcb-1
00:13:21.745 --> 00:13:24.080
to build this future focused
workforce?

cdb2e37f-2a6b-4658-91f9-deb2fa9ee07a-0
00:13:24.440 --> 00:13:27.795
They highlight three key areas
Building a future focus

cdb2e37f-2a6b-4658-91f9-deb2fa9ee07a-1
00:13:27.795 --> 00:13:30.784
workforce, encouraging
innovation, and utilising

cdb2e37f-2a6b-4658-91f9-deb2fa9ee07a-2
00:13:30.784 --> 00:13:31.760
powerful trends.

5bc2b8c1-8376-45f9-ac71-413642c87f14-0
00:13:32.280 --> 00:13:33.680
Let's unpack each of those a bit
further.

b8774c7e-d95a-4652-be7f-49f4a4c09987-0
00:13:34.000 --> 00:13:36.887
First, when they talk about
building a future focused

b8774c7e-d95a-4652-be7f-49f4a4c09987-1
00:13:36.887 --> 00:13:40.149
workforce, they're referring to
equipping employees with the

b8774c7e-d95a-4652-be7f-49f4a4c09987-2
00:13:40.149 --> 00:13:43.251
skills and mindsets needed to
navigate a rapidly evolving

b8774c7e-d95a-4652-be7f-49f4a4c09987-3
00:13:43.251 --> 00:13:44.000
digital world.

7f37d6d4-0daf-4ca2-9281-f95699993082-0
00:13:44.000 --> 00:13:45.800
OK, that sounds a bit like
corporate jargon.

b5f33934-512a-42bd-9d6c-069fe249c8b3-0
00:13:45.800 --> 00:13:48.280
Can you give me some concrete
examples of what that entails?

6e6c0894-206a-4bb6-9740-64003f14b7c9-0
00:13:48.360 --> 00:13:51.604
Sure, it's about fostering
schools like digital literacy,

6e6c0894-206a-4bb6-9740-64003f14b7c9-1
00:13:51.604 --> 00:13:55.128
data analysis, problem solving,
critical thinking, creativity,

6e6c0894-206a-4bb6-9740-64003f14b7c9-2
00:13:55.128 --> 00:13:56.080
and adaptability.

f825f309-18a9-4ec2-8d21-5658cd1720d6-0
00:13:56.680 --> 00:13:59.863
It's also about encouraging a
growth mindset, a willingness to

f825f309-18a9-4ec2-8d21-5658cd1720d6-1
00:13:59.863 --> 00:14:02.440
experiment, and a commitment to
lifelong learning.

fe823272-7355-4463-8964-aefa66d9ecd4-0
00:14:02.520 --> 00:14:06.088
So it's about moving beyond just
technical skills and focusing on

fe823272-7355-4463-8964-aefa66d9ecd4-1
00:14:06.088 --> 00:14:09.224
those uniquely human qualities
that will become even more

fe823272-7355-4463-8964-aefa66d9ecd4-2
00:14:09.224 --> 00:14:12.360
valuable as AI and automation
take on more routine tasks.

a7fd92e7-81fe-4a89-92dd-5c59f43fcefc-0
00:14:12.520 --> 00:14:13.080
Exactly.

801ee0f4-93eb-4110-b8f3-c549ed293aa3-0
00:14:13.200 --> 00:14:15.320
And that's where encouraging
innovation comes into play.

35312dd6-e12b-4ebd-9100-884ca7e6f9e6-0
00:14:15.760 --> 00:14:19.386
It's about creating a culture
where employees feel empowered

35312dd6-e12b-4ebd-9100-884ca7e6f9e6-1
00:14:19.386 --> 00:14:22.240
to experiment, take risks, and
share new ideas.

9f0f148a-5044-440a-86f5-6e62a59b9d6f-0
00:14:22.800 --> 00:14:26.519
It's about breaking down silos,
fostering collaboration, and

9f0f148a-5044-440a-86f5-6e62a59b9d6f-1
00:14:26.519 --> 00:14:27.800
rewarding creativity.

f4cdd7ed-e8c9-498c-abcf-062c9d18a92f-0
00:14:27.880 --> 00:14:31.525
It sounds like it's about
creating a workplace that is

f4cdd7ed-e8c9-498c-abcf-062c9d18a92f-1
00:14:31.525 --> 00:14:34.640
more dynamic, agile, and
responsive to change.

3a0165f6-120b-4262-b6b1-95478c716995-0
00:14:34.960 --> 00:14:38.480
So where does utilising powerful
trends fit into all of this?

9c1bb113-e38d-432c-894b-6928647e46a1-0
00:14:38.480 --> 00:14:41.318
That's about ensuring that
employees are not just aware of

9c1bb113-e38d-432c-894b-6928647e46a1-1
00:14:41.318 --> 00:14:43.964
these trends, but they
understand how to leverage them

9c1bb113-e38d-432c-894b-6928647e46a1-2
00:14:43.964 --> 00:14:45.600
to create value for the
business.

9ccfc056-1407-445f-8086-87c308998025-0
00:14:46.000 --> 00:14:48.990
It's about providing them with
the resources, training, and

9ccfc056-1407-445f-8086-87c308998025-1
00:14:48.990 --> 00:14:52.130
support they need to experiment
with new technologies, explore

9ccfc056-1407-445f-8086-87c308998025-2
00:14:52.130 --> 00:14:55.220
new ways of working, and drive
innovation in their respective

9ccfc056-1407-445f-8086-87c308998025-3
00:14:55.220 --> 00:14:55.520
roles.

0d866494-5cb5-43dd-96cf-d7901011d409-0
00:14:55.520 --> 00:14:58.568
So it's about taking these
trends from abstract concepts to

0d866494-5cb5-43dd-96cf-d7901011d409-1
00:14:58.568 --> 00:15:01.819
practical tools that employees
can use to make a real impact on

0d866494-5cb5-43dd-96cf-d7901011d409-2
00:15:01.819 --> 00:15:02.480
the business.

3a8ea0fd-f528-44d3-9309-a69dd6f1ac99-0
00:15:02.480 --> 00:15:03.120
Exactly.

068d9f9f-0896-43d1-93f0-90c72b32b6af-0
00:15:03.280 --> 00:15:04.600
Nagaro's message is clear.

7aefd65c-77e3-448a-bf12-ec74aa4a60af-0
00:15:04.880 --> 00:15:07.789
The success of any digital
transformation initiative hinges

7aefd65c-77e3-448a-bf12-ec74aa4a60af-1
00:15:07.789 --> 00:15:09.680
on the people who are
implementing it.

7d1b1e5e-660a-42f1-9089-b4bccb4acc24-0
00:15:09.840 --> 00:15:13.344
Yeah, it's a good reminder that
technology is just a means to an

7d1b1e5e-660a-42f1-9089-b4bccb4acc24-1
00:15:13.344 --> 00:15:13.560
end.

0cfdf32d-87fc-4e30-b7ed-09faf0e9ea70-0
00:15:14.040 --> 00:15:17.020
The ultimate goal is to empower
people to unleash their

0cfdf32d-87fc-4e30-b7ed-09faf0e9ea70-1
00:15:17.020 --> 00:15:20.160
creativity and potential, and to
build a better future for

0cfdf32d-87fc-4e30-b7ed-09faf0e9ea70-2
00:15:20.160 --> 00:15:20.640
everyone.

f6b5abeb-637d-42e3-b7dc-df3a4a565152-0
00:15:21.200 --> 00:15:24.654
But along with these exciting
opportunities, we also need to

f6b5abeb-637d-42e3-b7dc-df3a4a565152-1
00:15:24.654 --> 00:15:26.920
be mindful of the potential
challenges.

0dc42501-301a-4b88-a032-3ef61c3337a1-0
00:15:27.600 --> 00:15:30.954
What are some of the concerns
that businesses and individuals

0dc42501-301a-4b88-a032-3ef61c3337a1-1
00:15:30.954 --> 00:15:34.146
need to be aware of as they
navigate this rapidly evolving

0dc42501-301a-4b88-a032-3ef61c3337a1-2
00:15:34.146 --> 00:15:35.119
digital landscape?

0483170f-a098-4133-b732-e49517f4cded-0
00:15:35.640 --> 00:15:36.720
That's an important question.

83911a94-755c-411a-b5b8-1310ccb08a7a-0
00:15:37.240 --> 00:15:40.398
While Nagaro is optimistic about
the transformative potential of

83911a94-755c-411a-b5b8-1310ccb08a7a-1
00:15:40.398 --> 00:15:43.507
these digital trends, they also
acknowledge that there are some

83911a94-755c-411a-b5b8-1310ccb08a7a-2
00:15:43.507 --> 00:15:46.520
important considerations that we
need to address proactively.

d588a047-6ddd-493b-b1a3-f52fc1a9adc3-0
00:15:46.960 --> 00:15:47.600
Like what?

6b939bb5-4282-4db6-a95c-9c2129afaf72-0
00:15:47.760 --> 00:15:49.080
What are some of those
considerations?

b4a125cf-855e-4296-8263-da55b5a85f03-0
00:15:49.080 --> 00:15:52.251
1 area that deserves attention
is the potential for job

b4a125cf-855e-4296-8263-da55b5a85f03-1
00:15:52.251 --> 00:15:55.480
displacement as automation and
AI become more prevalent.

4305b902-1dd2-4269-a8bf-ad9d45a26c82-0
00:15:55.680 --> 00:15:59.440
While new jobs will undoubtedly
emerge, some existing roles may

4305b902-1dd2-4269-a8bf-ad9d45a26c82-1
00:15:59.440 --> 00:16:00.440
become automated.

4abb7afb-9ed5-4f2f-b6c3-447334eaf478-0
00:16:00.720 --> 00:16:03.511
It's crucial that we invest in
reskilling and upskilling

4abb7afb-9ed5-4f2f-b6c3-447334eaf478-1
00:16:03.511 --> 00:16:06.743
programmes to help workers adapt
to these changes and acquire the

4abb7afb-9ed5-4f2f-b6c3-447334eaf478-2
00:16:06.743 --> 00:16:08.800
skills needed for the jobs of
the future.

62b43451-30ea-4f74-be0a-9ef8bded4d32-0
00:16:08.960 --> 00:16:11.560
So it's not just about preparing
people for the jobs that exist

62b43451-30ea-4f74-be0a-9ef8bded4d32-1
00:16:11.560 --> 00:16:14.080
today, but also for jobs that
haven't even been invented yet.

bd8baf6e-f775-4e56-8a94-cf1ea073a814-0
00:16:14.200 --> 00:16:14.840
Precisely.

ba75bf3f-a2ce-4b98-bb4c-e2f4180e2fa1-0
00:16:15.640 --> 00:16:18.957
We also need to think about the
impact of these trends on things

ba75bf3f-a2ce-4b98-bb4c-e2f4180e2fa1-1
00:16:18.957 --> 00:16:21.560
like privacy and the potential
for misuse of data.

a6f79f3f-22ab-4cd8-933e-5ac321e155ef-0
00:16:22.160 --> 00:16:25.274
As our digital footprints
expand, it becomes increasingly

a6f79f3f-22ab-4cd8-933e-5ac321e155ef-1
00:16:25.274 --> 00:16:28.764
important to safeguard personal
information and ensure that data

a6f79f3f-22ab-4cd8-933e-5ac321e155ef-2
00:16:28.764 --> 00:16:30.160
is being used responsibly.

8acf5abb-f557-43c1-a81a-2946dd72ebca-0
00:16:30.280 --> 00:16:33.557
Yeah, these are complex issues
that require careful

8acf5abb-f557-43c1-a81a-2946dd72ebca-1
00:16:33.557 --> 00:16:34.440
consideration.

b8fda8ab-ba05-41a5-9e29-b150753169c3-0
00:16:34.680 --> 00:16:37.887
How can we ensure that these
powerful technologies are used

b8fda8ab-ba05-41a5-9e29-b150753169c3-1
00:16:37.887 --> 00:16:40.720
ethically and for the benefit of
society as a whole?

4027e075-b5e6-4242-80e8-e9b769451641-0
00:16:40.960 --> 00:16:43.080
It requires a multi faceted
approach.

bcfbf475-58cf-49a7-9390-05bf4bb942a8-0
00:16:43.360 --> 00:16:46.109
We need strong regulations and
ethical guidelines for the

bcfbf475-58cf-49a7-9390-05bf4bb942a8-1
00:16:46.109 --> 00:16:48.480
development and deployment of
these technologies.

b085f481-9152-423a-b96c-c33b0c8720bf-0
00:16:48.800 --> 00:16:51.443
We need to educate the public
about the potential risks and

b085f481-9152-423a-b96c-c33b0c8720bf-1
00:16:51.443 --> 00:16:51.840
benefits.

b1820b4c-9754-427b-b507-58adad7a89d4-0
00:16:52.120 --> 00:16:55.497
And we need to foster open and
inclusive dialogue about how we

b1820b4c-9754-427b-b507-58adad7a89d4-1
00:16:55.497 --> 00:16:57.320
want to shape our digital
future.

6ebd49d5-389b-46b6-8634-06933ea9d936-0
00:16:57.400 --> 00:17:00.391
It sounds like it's not just
about the technology itself, but

6ebd49d5-389b-46b6-8634-06933ea9d936-1
00:17:00.391 --> 00:17:03.334
about the values we embed in it
and the choices we make as a

6ebd49d5-389b-46b6-8634-06933ea9d936-2
00:17:03.334 --> 00:17:03.720
society.

79267400-8e3d-44d1-8891-d3926200c347-0
00:17:03.720 --> 00:17:04.200
Exactly.

193a8025-0381-462f-8dda-e3af88b75770-0
00:17:04.200 --> 00:17:07.792
It's about using technology to
empower people, promote

193a8025-0381-462f-8dda-e3af88b75770-1
00:17:07.792 --> 00:17:11.320
inclusivity, and create a better
future for everyone.

f7ddc40a-cfbd-4a30-904b-4f2491327a94-0
00:17:11.560 --> 00:17:15.120
That's a powerful message, and
it brings us back to Nagaro's

f7ddc40a-cfbd-4a30-904b-4f2491327a94-1
00:17:15.120 --> 00:17:18.856
call to action to build a future
focused workforce that's ready

f7ddc40a-cfbd-4a30-904b-4f2491327a94-2
00:17:18.856 --> 00:17:21.600
to innovate and harness these
powerful trends.

bce6623b-ddc4-485d-a373-32f7f526bdb5-0
00:17:22.080 --> 00:17:25.386
It's about embracing the
opportunities while also being

bce6623b-ddc4-485d-a373-32f7f526bdb5-1
00:17:25.386 --> 00:17:28.869
mindful of the challenges and
working together to create a

bce6623b-ddc4-485d-a373-32f7f526bdb5-2
00:17:28.869 --> 00:17:31.880
digital future that's both
innovative and ethical.

8e132c53-31b3-41f2-b9e1-3be9698af0e6-0
00:17:32.080 --> 00:17:36.297
It's about seeing technology not
as a threat, but as a tool we

8e132c53-31b3-41f2-b9e1-3be9698af0e6-1
00:17:36.297 --> 00:17:38.440
can use to build a better world.

347f83fb-8e28-4592-819a-06f5e58f82c3-0
00:17:38.520 --> 00:17:40.720
And that's a message I think
everyone can get behind.

df7b5f83-5358-4d34-a96a-bcda59fa4c2b-0
00:17:41.040 --> 00:17:43.920
We all have a role to play in
shaping the digital future.

fade5cff-cb6d-456f-8d00-864f2cbd34cb-0
00:17:44.240 --> 00:17:47.481
It's up to us to decide what
kind of future we want to create

fade5cff-cb6d-456f-8d00-864f2cbd34cb-1
00:17:47.481 --> 00:17:50.200
and to work together to make
that vision a reality.

a253b8fe-2920-439e-9021-9b65d1cd27a3-0
00:17:50.400 --> 00:17:52.760
That's exactly what we're aiming
to do here on the Deem Dive.

2b132729-d76c-4abb-b143-9540985a15b9-0
00:17:53.080 --> 00:17:55.515
We want to spark those
conversations, challenge

2b132729-d76c-4abb-b143-9540985a15b9-1
00:17:55.515 --> 00:17:58.610
assumptions, explore different
perspectives, and empower our

2b132729-d76c-4abb-b143-9540985a15b9-2
00:17:58.610 --> 00:18:01.400
listeners to become active
participants in shaping the

2b132729-d76c-4abb-b143-9540985a15b9-3
00:18:01.400 --> 00:18:02.720
digital world around them.

bd6e3ce7-fedb-4bb6-9c84-2b8a1d688150-0
00:18:02.840 --> 00:18:05.647
We're all navigating this
uncharted territory of the

bd6e3ce7-fedb-4bb6-9c84-2b8a1d688150-1
00:18:05.647 --> 00:18:06.760
digital age together.

29c65154-284a-4849-9c1d-b89b1e96e8aa-0
00:18:06.840 --> 00:18:09.425
The more we learn, the more we
share, and the more we

29c65154-284a-4849-9c1d-b89b1e96e8aa-1
00:18:09.425 --> 00:18:12.538
collaborate, the better equipped
will be to create a future that

29c65154-284a-4849-9c1d-b89b1e96e8aa-2
00:18:12.538 --> 00:18:13.400
benefits everyone.

d82dbda2-d34f-4453-ae9c-0629dddabf45-0
00:18:13.560 --> 00:18:16.164
It's about embracing the
possibilities, mitigating the

d82dbda2-d34f-4453-ae9c-0629dddabf45-1
00:18:16.164 --> 00:18:19.146
risks, and working together to
create a digital future that is

d82dbda2-d34f-4453-ae9c-0629dddabf45-2
00:18:19.146 --> 00:18:20.519
both exciting and empowering.

8a82ed80-7192-4286-8cac-83a8feb964c1-0
00:18:21.120 --> 00:18:23.670
This has been an incredibly
thought provoking discussion so

8a82ed80-7192-4286-8cac-83a8feb964c1-1
00:18:23.670 --> 00:18:23.840
far.

44e658f7-09f6-496e-9814-66ea115a4d97-0
00:18:24.040 --> 00:18:26.548
We've covered the rise of AI,
the growth of digital

44e658f7-09f6-496e-9814-66ea115a4d97-1
00:18:26.548 --> 00:18:29.153
workplaces, the ethical
implications of these trends,

44e658f7-09f6-496e-9814-66ea115a4d97-2
00:18:29.153 --> 00:18:32.000
and the importance of building a
future focused workforce.

1d2f1c5e-c076-41d9-9dfb-cb8c66e59fe2-0
00:18:32.520 --> 00:18:35.355
But there's one more critical
piece of the puzzle we need to

1d2f1c5e-c076-41d9-9dfb-cb8c66e59fe2-1
00:18:35.355 --> 00:18:37.680
explore further, the digital
identity revolution.

bdc4628c-382a-4306-8284-53ec1b0a2a94-0
00:18:38.080 --> 00:18:40.777
We'll delve into that in the
final part of our deep dive into

bdc4628c-382a-4306-8284-53ec1b0a2a94-1
00:18:40.777 --> 00:18:41.560
the Garros report.

51298a92-29b6-4d66-b64f-1e2d01d014ac-0
00:18:41.800 --> 00:18:42.320
Stay tuned.

e2affb12-e28d-4570-854e-cb4a51eb2682-0
00:18:43.120 --> 00:18:44.360
Welcome back to the deep dive.

6edc5d2c-f097-44f4-bf66-059ef1aa1608-0
00:18:44.520 --> 00:18:47.269
We've been exploring the Garros
predictions for the major

6edc5d2c-f097-44f4-bf66-059ef1aa1608-1
00:18:47.269 --> 00:18:48.360
digital trends of 2024.

427deff6-2ab3-45f4-82fd-1874c6cdb1ec-0
00:18:48.880 --> 00:18:50.480
It's been an eye opening journey
so far.

79165f1b-3901-4622-b021-43a6112d2a5b-0
00:18:50.480 --> 00:18:53.288
From digital ecosystems and a
eyes expanding role to the

79165f1b-3901-4622-b021-43a6112d2a5b-1
00:18:53.288 --> 00:18:56.097
intriguing concept of boundary
less organisations, we've

79165f1b-3901-4622-b021-43a6112d2a5b-2
00:18:56.097 --> 00:18:57.280
covered a lot of ground.

f6fec2d9-897e-445b-9ce1-4fd809dca9d7-0
00:18:57.760 --> 00:19:00.518
But before we wrap up this deep
dive, there's one more crucial

f6fec2d9-897e-445b-9ce1-4fd809dca9d7-1
00:19:00.518 --> 00:19:02.840
piece of the puzzle we need to
examine more closely.

322b5f91-aaf2-4803-941e-bb6d3587cbb3-0
00:19:03.320 --> 00:19:07.957
The digital identity revolution
is a cool, fascinating, complex

322b5f91-aaf2-4803-941e-bb6d3587cbb3-1
00:19:07.957 --> 00:19:08.320
area.

95d1afa9-9ee3-4f81-ba0d-e1569671cc14-0
00:19:08.560 --> 00:19:12.299
You know, our digital identities
are essentially a collection of

95d1afa9-9ee3-4f81-ba0d-e1569671cc14-1
00:19:12.299 --> 00:19:14.600
all the data that represents us
online.

0076654d-2547-496c-947e-23f3d8446d88-0
00:19:15.080 --> 00:19:18.461
Think about your social media
profiles, your online shopping

0076654d-2547-496c-947e-23f3d8446d88-1
00:19:18.461 --> 00:19:21.400
history, financial transactions,
healthcare records.

3ad5841f-2dec-4e4a-9087-4d284cc4c465-0
00:19:21.520 --> 00:19:24.080
It's everything that makes up
your digital footprint, right?

94d0edb9-6d07-451a-8224-24a9039e87cd-0
00:19:24.080 --> 00:19:26.946
It's like you can't A digital
shadow that follows us

94d0edb9-6d07-451a-8224-24a9039e87cd-1
00:19:26.946 --> 00:19:27.920
everywhere online.

3b00f3a6-6186-47af-9be2-8e1adb9f341a-0
00:19:27.920 --> 00:19:31.252
And as our reliance on digital
services continues to grow,

3b00f3a6-6186-47af-9be2-8e1adb9f341a-1
00:19:31.252 --> 00:19:34.528
managing that shadow effectively
is becoming increasingly

3b00f3a6-6186-47af-9be2-8e1adb9f341a-2
00:19:34.528 --> 00:19:37.240
important for individuals and
businesses alike.

a5d380fa-e8be-40ee-b8c6-037c630638e9-0
00:19:37.560 --> 00:19:40.643
And Nagara really emphasises
this point, arguing that

a5d380fa-e8be-40ee-b8c6-037c630638e9-1
00:19:40.643 --> 00:19:43.727
effective customer identity
management is crucial for

a5d380fa-e8be-40ee-b8c6-037c630638e9-2
00:19:43.727 --> 00:19:46.640
businesses operating in today's
data-driven world.

8f328b05-763a-4952-84f1-a9d28d6384da-0
00:19:46.640 --> 00:19:47.440
They're absolutely right.

100c26c0-45aa-4253-8cd6-56c946df1fd8-0
00:19:47.440 --> 00:19:50.168
In an era where data breaches
and cyber attacks are becoming

100c26c0-45aa-4253-8cd6-56c946df1fd8-1
00:19:50.168 --> 00:19:53.076
increasingly common, businesses
really need to prioritise secure

100c26c0-45aa-4253-8cd6-56c946df1fd8-2
00:19:53.076 --> 00:19:55.000
and seamless customer identity
management.

7ff99447-0b7b-46a5-83fa-850a7d032cfd-0
00:19:55.320 --> 00:19:58.552
You know, it's about protecting
sensitive data, minimising risk

7ff99447-0b7b-46a5-83fa-850a7d032cfd-1
00:19:58.552 --> 00:20:00.320
and building trust with
customers.

466137e6-fbfb-43db-9b93-639738ffe838-0
00:20:00.400 --> 00:20:03.542
And it's also about creating
those personalised, frictionless

466137e6-fbfb-43db-9b93-639738ffe838-1
00:20:03.542 --> 00:20:06.280
experiences that customers
expect in the digital age.

abc799d9-e0ce-40c9-8784-6ea23765c7c3-0
00:20:07.000 --> 00:20:10.349
But I can see how those two
priorities, security and a

abc799d9-e0ce-40c9-8784-6ea23765c7c3-1
00:20:10.349 --> 00:20:13.760
smooth customer experience,
might sometimes be at odds.

0c9aa460-fdd0-4f90-aba3-2a57a26f243a-0
00:20:14.160 --> 00:20:16.960
So how do businesses navigate
that delicate balance?

26ac2c7e-34a5-4b11-a6fc-a9b5925890d3-0
00:20:17.160 --> 00:20:18.880
Transparency and control are
key.

ea8eadcf-79c9-48a0-b582-a8b50357390e-0
00:20:19.240 --> 00:20:21.931
Customers need to understand
what data is being collected and

ea8eadcf-79c9-48a0-b582-a8b50357390e-1
00:20:21.931 --> 00:20:22.800
how it's being used.

d0636108-3916-453e-ba59-346292aad38c-0
00:20:23.120 --> 00:20:25.544
They also need to have the
ability to control their own

d0636108-3916-453e-ba59-346292aad38c-1
00:20:25.544 --> 00:20:26.280
privacy settings.

db9e75e0-efba-4c4e-abb4-00fbd0b91233-0
00:20:26.760 --> 00:20:29.594
You know, when businesses are
upfront about their data

db9e75e0-efba-4c4e-abb4-00fbd0b91233-1
00:20:29.594 --> 00:20:32.737
practises and empower customers
to make informed choices, it

db9e75e0-efba-4c4e-abb4-00fbd0b91233-2
00:20:32.737 --> 00:20:35.160
builds trust and strengthens the
relationship.

fa945f8c-8fa3-4bd1-a011-dae18e2b50f6-0
00:20:35.520 --> 00:20:38.333
It makes sense that transparency
is a powerful tool in the

fa945f8c-8fa3-4bd1-a011-dae18e2b50f6-1
00:20:38.333 --> 00:20:41.003
digital world, especially when
it comes to something as

fa945f8c-8fa3-4bd1-a011-dae18e2b50f6-2
00:20:41.003 --> 00:20:42.720
personal as our digital
identities.

07006f92-3e35-4de7-8e26-3beaadb16cc7-0
00:20:43.280 --> 00:20:46.424
Nagara's report seems to frame
digital identity management as

07006f92-3e35-4de7-8e26-3beaadb16cc7-1
00:20:46.424 --> 00:20:48.200
more than just a security
measure.

1edb9165-8f14-46e6-b5fa-5f5c7e89dc9e-0
00:20:48.560 --> 00:20:51.200
They see it as a strategic
imperative for businesses.

5ca08591-24d1-4d4d-a51c-abb42510a140-0
00:20:51.200 --> 00:20:51.880
Absolutely.

14700267-2ed6-473b-8b1f-09987ae66f4d-0
00:20:52.160 --> 00:20:55.368
Effective digital identity
management can enhance customer

14700267-2ed6-473b-8b1f-09987ae66f4d-1
00:20:55.368 --> 00:20:58.360
trust, Dr loyalty and ultimately
fuel business growth.

c170391f-e4ec-4d3b-a2d0-cd17acde4ea9-0
00:20:58.800 --> 00:21:02.491
It enables businesses to offer
personalised recommendations,

c170391f-e4ec-4d3b-a2d0-cd17acde4ea9-1
00:21:02.491 --> 00:21:05.880
tailor content, and create
seamless checkout processes.

2574d4f7-9e50-4785-9211-a176dc85aaa4-0
00:21:06.120 --> 00:21:09.300
And all of that can be done
while still ensuring the

2574d4f7-9e50-4785-9211-a176dc85aaa4-1
00:21:09.300 --> 00:21:11.640
security and privacy of customer
data.

2866faef-75d7-447e-960a-2ab2eeaa79ec-0
00:21:12.360 --> 00:21:13.040
That's impressive.

b49b1cab-e03f-43e7-bf0c-7fd97901cdd7-0
00:21:13.400 --> 00:21:16.915
It feels like this concept of
digital identity ties together

b49b1cab-e03f-43e7-bf0c-7fd97901cdd7-1
00:21:16.915 --> 00:21:20.200
so many of the trends we've
discussed in this deep dive.

b359e0a3-bc06-475f-ac0d-e3776c9bb865-0
00:21:20.240 --> 00:21:21.000
Yeah, you're right.

57f051e2-6155-4110-8a66-53ce6c8f4fcd-0
00:21:21.000 --> 00:21:24.288
It's a common thread running
through everything from digital

57f051e2-6155-4110-8a66-53ce6c8f4fcd-1
00:21:24.288 --> 00:21:27.685
ecosystems to the rise of AI and
the structure of boundaryless

57f051e2-6155-4110-8a66-53ce6c8f4fcd-2
00:21:27.685 --> 00:21:28.440
organisations.

6808c9ef-fe30-4f4e-a60d-cc17288b481c-0
00:21:29.120 --> 00:21:32.805
For example, secure and trusted
digital identities are essential

6808c9ef-fe30-4f4e-a60d-cc17288b481c-1
00:21:32.805 --> 00:21:35.640
for the proper functioning of
digital ecosystems.

957a2678-ff77-4c3d-9dbc-b450acea3c74-0
00:21:35.800 --> 00:21:39.163
And when we think about AI, the
effectiveness of AI algorithms

957a2678-ff77-4c3d-9dbc-b450acea3c74-1
00:21:39.163 --> 00:21:42.314
depends on access to vast
amounts of data, which, as we've

957a2678-ff77-4c3d-9dbc-b450acea3c74-2
00:21:42.314 --> 00:21:45.624
just discussed, raises important
concerns about privacy and a

957a2678-ff77-4c3d-9dbc-b450acea3c74-3
00:21:45.624 --> 00:21:47.120
responsible data management.

92f5bf48-3355-451d-bc13-85b1677fca69-0
00:21:47.120 --> 00:21:47.640
Exactly.

d258c748-edf9-4fb7-8b6d-e452a0a63a54-0
00:21:47.840 --> 00:21:50.266
And when we consider the
decentralised nature of

d258c748-edf9-4fb7-8b6d-e452a0a63a54-1
00:21:50.266 --> 00:21:52.990
boundaryless organisations,
robust identity management

d258c748-edf9-4fb7-8b6d-e452a0a63a54-2
00:21:52.990 --> 00:21:55.169
systems become even more
critical to ensure

d258c748-edf9-4fb7-8b6d-e452a0a63a54-3
00:21:55.169 --> 00:21:58.240
accountability and security in
those fluid work environments.

78bfb48f-20d4-452c-b61b-36bbd6d738e9-0
00:21:58.360 --> 00:22:00.732
It's a complex and
interconnected web of

78bfb48f-20d4-452c-b61b-36bbd6d738e9-1
00:22:00.732 --> 00:22:01.600
considerations.

e23343c1-a0a0-4b57-897d-3f61e840346b-0
00:22:02.000 --> 00:22:04.940
As our digital identities become
more comprehensive and

e23343c1-a0a0-4b57-897d-3f61e840346b-1
00:22:04.940 --> 00:22:08.195
intertwined with our lives, the
need for effective management

e23343c1-a0a0-4b57-897d-3f61e840346b-2
00:22:08.195 --> 00:22:10.400
and protection becomes even more
crucial.

a3af47e3-37df-4a1b-b08a-97cfff2340d0-0
00:22:11.200 --> 00:22:14.626
This deep dive into Nagaro's
report has really highlighted

a3af47e3-37df-4a1b-b08a-97cfff2340d0-1
00:22:14.626 --> 00:22:18.343
how these digital trends are not
isolated phenomena, but rather

a3af47e3-37df-4a1b-b08a-97cfff2340d0-2
00:22:18.343 --> 00:22:21.480
interconnected forces shaping
the future of business.

20f23e10-5f54-4f8c-a258-bae747acb7fc-0
00:22:21.480 --> 00:22:22.480
That's a key takeaway.

3c5f1605-65e6-42ee-a3ac-3dc16be875e6-0
00:22:22.720 --> 00:22:25.581
Understanding the interplay
between these trends is

3c5f1605-65e6-42ee-a3ac-3dc16be875e6-1
00:22:25.581 --> 00:22:28.333
essential for businesses and
individuals alike to

3c5f1605-65e6-42ee-a3ac-3dc16be875e6-2
00:22:28.333 --> 00:22:31.360
successfully navigate this
evolving digital landscape.

03f2fa39-f6e2-4daa-a28d-abcebbfba882-0
00:22:31.640 --> 00:22:34.237
So as we conclude this deep
dive, I think the key takeaway

03f2fa39-f6e2-4daa-a28d-abcebbfba882-1
00:22:34.237 --> 00:22:36.615
is that the future of the
digital world is not set in

03f2fa39-f6e2-4daa-a28d-abcebbfba882-2
00:22:36.615 --> 00:22:36.880
stone.

cbd31e19-77fc-40e7-a6ec-0fa0b18f47e8-0
00:22:37.040 --> 00:22:39.960
It's being actively shaped by
the choices we make today.

5ba1d822-1f64-4a15-927a-9ec5389494d4-0
00:22:40.080 --> 00:22:42.691
Yeah, we have the power to
influence how these trends

5ba1d822-1f64-4a15-927a-9ec5389494d4-1
00:22:42.691 --> 00:22:45.641
unfold, to use them for good,
and to create a digital future

5ba1d822-1f64-4a15-927a-9ec5389494d4-2
00:22:45.641 --> 00:22:48.640
that's innovative, ethical, and
ultimately benefits everyone.

c3190889-7557-4d28-b7c2-f473b8936dbe-0
00:22:48.680 --> 00:22:50.973
You know, that's what makes this
such an exciting time to be

c3190889-7557-4d28-b7c2-f473b8936dbe-1
00:22:50.973 --> 00:22:51.800
engaged in this space.

3df961a5-371d-475f-93b3-7a43c07bf2f4-0
00:22:52.360 --> 00:22:55.732
This deep dive has been an
incredible journey through the

3df961a5-371d-475f-93b3-7a43c07bf2f4-1
00:22:55.732 --> 00:22:58.000
most impactful digital trends of
2024.

5e1922b3-04c8-4b82-bf4b-57dbd9190c73-0
00:22:58.200 --> 00:23:01.394
We've explored the power of
ecosystems, the rise of AI, the

5e1922b3-04c8-4b82-bf4b-57dbd9190c73-1
00:23:01.394 --> 00:23:04.589
shift towards boundary less
organisations, and the critical

5e1922b3-04c8-4b82-bf4b-57dbd9190c73-2
00:23:04.589 --> 00:23:06.240
importance of digital identity.

126796dd-abd1-4b1a-8173-d12ed56f3689-0
00:23:06.440 --> 00:23:08.040
Thank you for joining us on the
Deep Dive.

566b5a99-9ee1-47b3-ae2a-5cb612ecbf9f-0
00:23:08.160 --> 00:23:11.148
We'll be back soon to explore
new trends and ideas shaping the

566b5a99-9ee1-47b3-ae2a-5cb612ecbf9f-1
00:23:11.148 --> 00:23:11.480
future.

94c5f01c-0d28-4937-8334-8089768d6bfe-0
00:23:11.680 --> 00:23:14.623
Until then, keep exploring, keep
questioning, and keep pushing

94c5f01c-0d28-4937-8334-8089768d6bfe-1
00:23:14.623 --> 00:23:17.240
the boundaries of what's
possible in the digital world.