Sales & Marketing data is becoming increasingly diverse. Social media information, sales and promotional campaigns, customer preferences and clickstream information, CRM information and many other types of data can play a very significant role in improving Sales & Marketing workflows.
Such data gives comprehensive insights that prove crucial in how an organization deploys its critical resources to ensure a healthy market engagement.
At Nagarro, we use AI technologies such as supervised, unsupervised, and reinforcement learning to help bring some of these outcomes to our customers for their Sales & Marketing activities.
In this webinar we would like to answer the following questions with the help of data-driven techniques:
- Are you investing in the right marketing channels? What is the ROI of each marketing channel?
- Can you leverage customer behavior to better engage with them, and take conversations to conversions?
- Can you personalize marketing on digital channels? Can you make the experience interactive?