A holistic quality assurance strategy for OTT apps
15 Jun 2021 4 min read
The new age media is driven by openness, innovation, and disruption.
Nagarro helps identify the focal points in the media and publishing value chain, and collaboratively outline the technology solution landscape to transform the way things are done, to recreate the experiences, and to optimize the operations with a tailored workshop VITAL (Value Chain Analysis, Ideation with Technology Lens, Capability Analysis and; Solution Landscape). Our team of experts caters to a global clientele by reinventing business models and building new delivery and experience platforms to stay one-step ahead of the game.
With technological advancements, innovations, changing consumer preferences and spending habits, the rise of streaming media has been phenomenal and will continue to rise in the next few years. The impact of OTT (Over The Top) services has resulted in the exponential growth of streaming. The right choice of strategy, business model, cloud platform, formats, channels, and enriching user experiences need to be adopted to optimize the revenue streams. Nagarro helps in implementation, enhancements, and integration with existing infrastructure to boost the potential of the streaming services.The decline in print sales and the emergence of digital media consumption requires the need of implementing the paywall to maximize the revenue, which in turn requires engaging user experience, promising content and personalized recommendations to convert the free readers into loyal subscribers. Through the right mix of revenue strategy, business execution, and technology, Nagarro can help increase the revenue by creating a subscription paywall (hard, metered, freemium, and hybrid) for digital customers. This seamless experience and better engagement would need empathy, efficient content management, behavior analytics, and enthralling user experience.
Learn more about our Publishing offerings.
The decline in print sales and the emergence of digital media consumption requires the need of implementing the paywall to maximize the revenue, which in turn requires engaging user experience, promising content and personalized recommendations to convert the free readers into loyal subscribers. Through the right mix of revenue strategy, business execution, and technology, Nagarro can help increase the revenue by creating a subscription paywall (hard, metered, freemium, and hybrid) for digital customers. This seamless experience and better engagement would need empathy, efficient content management, behavior analytics, and enthralling user experience.
Learn more about our Publishing offerings.
With media business extending beyond TV broadcasting, and publishing industry spreading its wings into digital, the boundary for touchpoints is limitless. The interface medium now extends to web, mobile, app, e-reading, video, audio, notification, chats, social, game, contest, voice assistants and beyond. With a unique mix of user experiences, web & mobile technologies, gaming capabilities, and expertise in new mediums like augmented reality & virtual reality, Nagarro can help in executing the overall user experience strategy and its smart offerings can enhance consumer journey.
Know more about our Media & Publishing offerings.
With media business extending beyond TV broadcasting, and publishing industry spreading its wings into digital, the boundary for touchpoints is limitless. The interface medium now extends to web, mobile, app, e-reading, video, audio, notification, chats, social, game, contest, voice assistants and beyond. With a unique mix of user experiences, web & mobile technologies, gaming capabilities, and expertise in new mediums like augmented reality & virtual reality, Nagarro can help in executing the overall user experience strategy and its smart offerings can enhance consumer journey.
Know more about our Media & Publishing offerings.
Nagarro’s unique combination of expertise in AI and data analytics tools - automated tagging, pattern matching, price identification, predictive analytics, demand forecasting, consumer analysis, and sentimental analysis, provides the on-ground information which otherwise is very difficult to gather and understand. With the power of intelligent media, personalization and real-time customization, the end to end value chain can be enhanced for content creation, aggregation, distribution, transmission or consumption. The capability to gauge the success by analyzing the content usage and consumer engagement will help redefine the KPIs.
Read more about our Media & Publishing offerings.
Nagarro’s unique combination of expertise in AI and data analytics tools - automated tagging, pattern matching, price identification, predictive analytics, demand forecasting, consumer analysis, and sentimental analysis, provides the on-ground information which otherwise is very difficult to gather and understand. With the power of intelligent media, personalization and real-time customization, the end to end value chain can be enhanced for content creation, aggregation, distribution, transmission or consumption. The capability to gauge the success by analyzing the content usage and consumer engagement will help redefine the KPIs.
Read more about our Media & Publishing offerings.
While all brands interact and market with their customer base differently, inherently they all rely on a common technology stack. Using technologies like Content Management System, Customer Relationship Management, Digital Asset Management - a single platform will provide a unique brand experience and help organizations maximize the value of every asset, with the best utilization of the tools. Nagarro can aid in building a unified digital platform that integrates various technologies to enhance efficiency, reduce cost, and provide a unique brand experience. 
Traditionally, ads were the biggest source of revenue for media and publishing companies. With business and technology of advertisements getting complicated, advertisers preferring programmatic ad over direct sales and engagement context over impressions, identifying new ways to monetize became the pressing priority. Combining content with commerce as a unique proposition, Nagarro’s abilities to implement the right set of ad-tech tools in the ecosystem can help organizations to capitalize on the existing revenue and enable content-driven commerce, thus creating new revenue streams. 
With rising expenses and the need to be omnichannel, quick scalability and easy adoption will be required for any business to have a competitive advantage over others. Cloud provides scalability and cost-effectiveness along with cutting edge technology. Nagarro can help in media creation, media distribution, media monetization by creating an enhanced media value chain using the Cloud.
For products and services to be successful, the supporting operations and underlying competencies need to be at their best. In this era of advancements where easy accessibility and agility are required in day to day tasks, operational activities or any new launch, technology is a great enabler in enterprise management. Nagarro can help streamline the business processes to enable efficiency and reduce the costs via order management, customer relationship management, enterprise resource planning, and supply chain management systems. 
As companies providing information services to businesses are transforming, the changes are accompanied by challenges. Moreover, while data integration needs to be kept at the core, aligning legacy channels into data-driven digital platforms brings a separate set of challenges. By leveraging our technological expertise, business knowledge, innovative problem-solving techniques, and sophisticated products, we help organizations to effectively integrate multiple datasets and push data through global channels to monetize them all in a single framework. 
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