Testing Ideas with AI: Turning Assumptions into Evidence Faster

David Bland helps leadership teams build decision infrastructure that makes risk explicit, shared, and testable before major funding, momentum, and sunk costs make decisions harder to change. The result is clear Commit, Correct, or Cut verdicts backed by evidence, not opinion, slide decks, or forced consensus. 

Testing Business Ideas (Wiley), co-authored with Alexander Osterwalder, has sold more than 100,000 copies in over 20 languages and is used by organizations worldwide to systematically test assumptions. 

David works with Fortune 500 leadership teams and leading institutions including Stanford University, Harvard University, and Yale University. His focus is not innovation theater or idea generation, but installing durable systems that allow leaders to think big, test small, and commit deliberately.