AI is making it faster and cheaper to build than ever before. But market-level success isn’t just about speed or volume. Building the wrong stuff can come at an enormous cost.
We’ve seen this pattern before. From digital transformation to Agile adoption, the teams that succeeded were not the ones with more tools or faster output, but the ones that were clear on what matters and why.
In this session, Matt LeMay, author of Impact-First Product Teams and advisor to companies, including Spotify, Google, and Mailchimp, will explore what it takes to stay truly focused on impact in a world where organizations can build whatever they want with minimal time and resource constraints.
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Drawing on real stories from enterprise product teams, he will cover:
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Why speed without direction is an existential risk for even the most established companies
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How AI accelerates the Low-Impact Death Spiral and what breaks the cycle
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Why discovery and human judgment become MORE important as building becomes easier
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How product teams can refocus on the work that drives real business value
You will walk away with a clearer perspective on how to align your teams, tools, and AI investments around meaningful impact.
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