Nagarro at IBC 2026

IBC 2026 Highlights: Orchestrating intelligence across the media enterprise

At IBC 2026, Nagarro explored how media enterprises can move AI beyond isolated tools and embed intelligence across connected, governed, and scalable operations. Through practical demonstrations, we brought together Agentic AI, enterprise systems, data, and human oversight to show what intelligent orchestration can look like across the media value chain.

This year, IBC brought together 41,225 attendees from 170 countries and more than 1,300 exhibitors. At Booth 14.A52 in the Future Tech Zone, we connected with clients, partners, and media leaders to discuss the next phase of AI adoption across the industry. Through 15 agenetic accelerators spanning the media value chain, we demonstrated how intelligent orchestration can connect fragmented systems, teams, and decision points across content creation, production, distribution, audience engagement, advertising, and monetization. Conversations at the booth focused on moving AI beyond pilots, simplifying complex workflows, modernizing media operations, and scaling Agentic AI with the right enterprise context, governance, and human oversight.

Nagarro helps media enterprises connect workflows, platforms, data, and intelligence to create more adaptive and efficient operations. Discover how intelligent orchestration can help your organization scale AI responsibly and turn emerging possibilities into measurable business outcomes.

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