In the present day, where we have a huge amount of data generated in the digital space, it becomes imperative for non-profits to use the “meaningful” information from this humongous data and apply analytics to accomplish organizational-level objectives.
Why is data analytics important for non-profits?
Data analytics can empower non-profits with the tools to collect data from disparate sources in varied formats in ever-increasing volume and velocity. Along with collecting the data from such sources, two other activities, such as efficient processing of data and providing analytical capabilities simultaneously, do take place. All of these steps help to extract valuable organizational insights as the ultimate result. Although the concept of data analytics has been around for a while now, it has become more relevant in today’s times with the advent of more powerful tools which can harness the true potential of data.