The Digital Revolution has put every business under threat. Businesses are either already disrupted, being challenged, or will be challenged in the future. Companies like Yahoo, Nokia, GM, and Sony have had successful business models, but failed to re-invent themselves. Whereas companies such as Amazon, Apple, Uber, and Tesla have disrupted the market in a relatively short time. Strong businesses struggle to thrive and eventually surrender to the never-ending challenges arising as the result of digital disruption.