Overview

Marketing departments in Pharmaceutical companies need to design effective outreach campaigns to reach the physician community. Some of the challenges faced by the marketing teams include keeping the vast amount of physician data up to date, providing visibility to the sales teams, monitoring key opinion leaders and providing training to physicians.

Solutions

Key areas where Nagarro has been able to help marketing departments of pharmaceutical companies include:

• Portals to manage the contracting and training of industry speakers as mandated by regulatory authorities.
• Solutions for online eDetailing.
• Portals to manage doctor outreach programs, including communication and information dissemination.
• Software applications for managing campaigns, vendors and budgets.
• Analysis and reporting on market and competitive data by demographics, geographies etc.
• Team collaboration and workflow solutions for improved productivity