Website redesign to embody a high-touch approachAs a global leader in the prestige beauty segment of the luxury cosmetics industry, it was the aesthetics of the corporate website that drove the redesign for this client. Their existing website did not represent the luxury brand's focus on customers and their ability to provide the ultimate product experience. In addition, the client wanted to:
- Add interactive elements along with relevant information to align the website with the organization’s mission, vision, and goals.
- Encourage a two-way dialogue and foster user-engagement to enhance viewer experience through easier navigation.
- Build a dynamic, global website that presents a unique experience to their consumers across each of the 150 countries that they are present in.
- Ensure that the website is compatible with tablets and smartphones.
- Provide content administrators an easy and intuitive, yet powerful publishing platform.read more...
SharePoint solution for a global yet personalized experience
Nagarro conducted a thorough gap analysis of the current website with a clear focus on aesthetics and interactivity to implement an optimal information architecture in close collaboration with the client.
In addition, Nagarro’s enterprise content management consultants analyzed the client’s requirements and concluded that their content publishing and management needs clearly mapped with SharePoint functionalities. As a result, a SharePoint based solution was implemented to offer functionalities such as:
- Dedicated brand pages displaying information along with latest brand news and trends.
- Integration with an external system to display stock information and annual reports.
- Integration with social media including Facebook, Twitter, RSS feeds and the ability to add additional social media plug-ins on the fly.
- Optimized content presentation based on device type.
- Publishing and managing content without the help of technical staff.
Pixel perfect, consistent and stylish
- Achieved greater global reach with a significant increase in website visitors.
- Increased traffic on the website through improved access from mobile devices.
- Improved brand awareness with increased follower count on Facebook and Twitter.
- Resulted in sustained cost saving due to reduction in time and resources required for content updates.read less...