Customer Case Study

Development of a World-class Global Corporate Website Based on Microsoft SharePointDownload Case Study

Driven by ‘shared ambitions’ between Nagarro and our customers, we leveraged our excellence in usability and web design to deliver a “Pixel Perfect” corporate website which led to a significant increase in website visitors from non-English geographies as well as from mobile devices, resulting in greater global reach for the client.

INDUSTRY

Consumer packaged goods

COMPETITIVE ADVANTAGE

Improve Customer Experiences

THE CHALLENGE

Corporate Website Needed to Embody Best-in-Class Design and Aesthetics, and International Reach

The existing website did not represent the client’s high-touch approach to business that revolves around customer delight and the ability to provide the ultimate product experience. As a leader in the prestige beauty industry, the look, feel and aesthetics of the corporate website was the strategic imperative for this redesign. In addition, the client wanted to:

  • Make the website more interactive, informative, and useful and align it with the organization’s mission, vision, and goals.
  • Enhance and retain viewer experience through easier navigation and applications that foster more user-engagement and two-way dialogue.
  • Build a dynamic, global website that presents a unique and personalized experience to their consumers across each of the 150 countries that they are present in.
  • Ensure that the website is compatible with mobile devices such as tablets and smartphones.
  • Provide content administrators an easy and intuitive, yet powerful publishing platform.

THE SOLUTION

Development of a World-class Global Corporate Website Based on SharePoint 2010

The usability team conducted a thorough gap analysis of the current website with respect to aesthetics, interactivity, and usability, and implemented an optimal information architecture in close collaboration with the client. Nagarro then implemented a SharePoint 2010 based solution to design a “pixel perfect” user interface that addressed all client requirements:

  • Social media integration with Facebook, Twitter, RSS feeds, etc. and the ability to add additional social media plug-ins on the fly.
  • Initial support for 10 different locales with a provision for dynamic addition of new languages.
  • Content presentation optimized based on device type.

COMPETITIVE ADVANTAGE

Delivering High-Touch Through High-Tech

  • “Pixel Perfect” corporate website that is consistent, stylish, and high-end
  • Significant increase in website visitors from non-English geographies as well as from mobile devices, resulting in greater global reach
  • Increase in follower counts on Facebook and Twitter resulting in increased brand awareness
  • Reduction in time and headcount required for content updates, resulting in cost-savings

 

by Sheenam Maheshwari

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