While planning for the development of mobile applications, enterprises are increasingly challenged with deciding what approach to take: build native applications, create HTML5 mobile websites, or take the hybrid (cross-platform) approach?

With multiple native platforms available (iOS, Blackberry, Android, Symbian, Windows Mobile, and Windows Phone 7 to name a few), it is becoming increasingly difficult to find the diverse skillset (and the budget) required for native app development and to support each of these platforms. HTML5 presents a nice alternative, but mobile websites lose the advantages that you gain with an app store based deployment strategy. That’s where hybrid (cross-platform) mobile frameworks come in – providing, in principle, the best of both worlds. However, the choices get complicated when you throw in other factors such as usability, performance, vendor lock-in, and ease of development to the mix.
As a strategic partner to organizations ranging from venture backed startups to Fortune 500 global leaders, we have been increasingly asked this question: what should my mobile strategy be? And while the final decision is not simple – it depends on many factors beyond technology, we have developed a Mobile Technology Decision Engine that can, through the use of scorecarding, help you make that decision. The tool is now available as a Facebook app, and is actually pretty easy to use: just answer a few simple questions related to the platforms you need to support, deployment strategy, and feature set required. The tool will provide an overall and platform specific score based on these inputs. Check it out here.



